Category: Events

03

Jul2021
The month of June 2021, had five placement drives. Four offers were bagged with results awaited from 3 companies.
July 3, 2021kctbs Admin

03

Jul2021
Dr. D. Saravanan, Principal, Dr. Mary Cherian, HOD - MBA, Dr. G. Ramakrishan, HOD-FT, Mr .C. Saravanan, Project Manager, Dr. Thanammal Ravichandran, Project Manager and Dr. B. Poongodi, Assistant Professor presented nine proposals on green and sustainable technologies on June 9, 2021. Thiru. N. Arul Jothi Arasan, Additional Director - 1 (ADRD) & Chief Operating Officer TNRTP (Tamil Nadu Rural Transformation Project) and other state officials of TNRTP were present for the consultative discussion on the green technologies. Kumaraguru Group of Institutions was invited for the proposal presentation with the state officials of Tamil Nadu Rural Transformation Project. Dr. G. ... Read More
July 3, 2021kctbs Admin

03

Jul2021
A guest lecture on Design Thinking was organized for the 29 IMBA (Batch 2020-22) Entrepreneurship specialization on June 5, 2021. The objective of the guest lecture was to help students to transform an idea to a business.  Design thinking is essential to create a successful business. Mr. Arjun Ramakrishnan, Innovation Manager, Oman was the resource person. The resource person discussed about Empathizing a customer and to find out problem statement. The Customer journey mapping was discussed, and guidelines were given. The guest shared an example of MRI scan machines how well it is empathized, and journey mapped to make it ... Read More
July 3, 2021kctbs Admin

03

Jul2021
Dr. B. Poongodi and Dr. G. Ramakrishnan, Prof & Head – Fashion Technology, attended the Crafts Council of India, Induction Programme on June  22, 2021 Dr. Gita Ram Chaiman, Ms. E Rajeswari, Secretary Crafts Council of India and other officials on board CCI welcomed all the new members. An institutional membership for Kumaraguru college of Technology as a life member of Crafts Council of India is under consideration.
July 3, 2021kctbs Admin

03

Jul2021
Programs Attended Dr. S Jaisankar participated in the National Case Conference on Business Innovation during COVID19 Pandemic organized by GOGTE Institute of Technology on June 4& 5, 2021Dr. Sangeetha S attended AICTE Training and Learning (ATAL) Academy Online Faculty Development Programme (FDP) on Demystifying Financial Risk Management organized by New Delhi Institute of Management on June 7-11, 2021 Dr. Shripria V attended a webinar on Storytelling as an Effective Teaching Tool conducted by Ramiah Institute of Management Bangalore on June 16, 2021Dr. Mary Cherian attended ETRetail  Webinar, Going Digital: How D2C e Commerce Is Set To Disrupt The Next Decade Of Shopping In ... Read More
July 3, 2021kctbs Admin

03

Jul2021
Faculty Paper Publication Dr. Latha, A., & Dr. Deepa, Manickam. (2021). Strategic Market Orientation & Financial Performance: The Study of Insurance Organization in India. Journal of Psychology & Education, Vol. 58(2),ISSN 00333077Thenmozhi, G., Dr. Mary, Cherian., & Nirmala, M. (2020).  Impact Analysis on Change in Climatic Conditions Due to the Development of Highway Roads and Other Infrastructures at Coimbatore - An Evidence. SESBT 2020,  IOP Publishing Ltd, IOP Conference Series: Earth and Environmental Science, Volume 573, (2020) 012006 IOP Publishing doi:10.1088/1755-1315/573/1/012006. A Scopus Indexed PublicationThenmozhi, G., Dr. Mary, Cherian., Nirmala, M. & Lalitha, R.  (2021). Effect of Destruction of Trees on Highway Roads and Its Impact on Climate ... Read More
July 3, 2021kctbs Admin

03

Jul2021
A workshop on Design Thinking was organized for the 10 IMBA (Batch 2020-22) Entrepreneurship specialization on June 1-4, 2021.  The resource person shared the fundamentals in design thinking that starts with empathy and went on to build the theme of convergent and divergent thinking process in Design Thinking.  Students were provided with themes to create a design thinking solution criteria. This provided them the opportunity to have hands on experience. The main outcome of this lecture was a practical real time experience of the resource person which indicates that an entrepreneur must have design thinking capabilities. The workshop was organized by Dr. Shripria V , Professor- Entrepreneurship.
July 3, 2021kctbs Admin

03

Jul2021
The session was organised to impart Training  on Cluster Analysis as a part of Research Methodology Course for First Year MBA Students. MS Jeniffer  First year student welcomed the gathering and introduced the speaker. The training session was  conducted by the Guest speaker Dr Murugappan, Professor, Bannair Amman Institute of Technology who provided insights on the concepts of Cluster Analysis. He also demonstrated a Case study on Cluster Analysis and provided training in SPSS platform . Conceptual understanding on Cluster Analysis , Demonstration with Case study and Hands on Training in SPSS platform .The session was followed by Question and ... Read More
July 3, 2021kctbs Admin

03

Jul2021
A guest lecture on Applications of Conjoint Analysis and Sentimental Analytics was conducted on  June  7, 2021 as a partial fulfilment of the course Product and Services Management. Dr. B. Nataraj, Faculty – Thiagarajar School of Management hoisted the session. The two-hour session covered the various usages and applications of conjoint analysis on product planning and designing aspects. Students were also put into a “Hands On” experience of using R language for executing Conjoint Analysis and Sentimental Analysis. About 36 students of Batch 2020-22 benefitted from the program.  The program was organized by Dr. V.Kaarthiekheyan, Associate Professor, Marketing.
July 3, 2021kctbs Admin

03

Jul2021
A guest lecture on Managing a Sales Organization – Perspectives was scheduled and organized on June 8, 2021. The session was anchored by Mr. G.Karthikeyan, Unit Head – Colour Pro – Asian Paints for Tamilnadu region.  The session was highly interactive and covered the various aspects of Managing a sales organization, Big ticketing issues in sales management, Emotional resilience in Sales and Team Selling. Mr. Karthikeyan highlighted many situations of moments of truth during customer interaction and emphasized on the various career prospects in Sales and Personal selling. The program was organized by Dr. V. Kaarthiekheyan, Associate Professor, Marketing.
July 3, 2021kctbs Admin
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