Cases Developed by KCTBS Faculty

Faculty Case Title Course Year
Dr K.R.Senthilvelkumar Would Mondelez branch out into plant-based products in India Brand Management 2022-23
Dr K.R.Senthilvelkumar The Rewire that unwired Harley Davidson from India Brand Management 2021-22
Dr.S.Jaisankar Empowering Faculty for the New-normal with e-Learning Platform Business Organization 2020-21
Dr. Shripria V Organic by Nature: The Juicy Chemistry fairy tale Entrepreneurship Management 2020-21
Dr. Shripria V Innovation at Renuka Industries Entrepreneurship Management 2020-21
Dr. Shripria V Sri Ram Foundry -Managing succession in a family business Entrepreneurship Management 2020-21
Dr.S.Jaisankar Re-Designing the Classroom Teaching Methodology Business Communication 2020-21
Dr.S.Jaisankar Milky Mist – Managing the Cold Supply Chain Supply Chain Management 2018-19
A.Latha Women an Emerging segment in Fitness Market Marketing Management 2017-18
M.Deepa The Ice is Melting- Need For Strategic Decision Strategic HRM 2017-18
Dr.P.Mohanamani Financial Statement Analysis of Avirate Exports Finanacial Management 2017-18
E -Marketplace and SMEs Business Operations –Will It Pay Way for Operational Efficiency? E-commerce 2017-18
Dr. R. Vinayagasundaram Suguna Poultry Production through Contract Farming Operations Management 2017-18
Dr. S. Jaisankar Valarmathi Hatcheries Supply Chain Management 2017-18
Dr. S. Sangeetha Consortium Loans – will it work for Indian Banks? Commercial Banking 2017-18
Dr. S. Sangeetha Fly not Kingfisher – A Case on Indian Aviation Industry Finanacial Management 2017-18
Dr. S. Swaminathan Sunshine Distributor – Evaluating Channel Profitability Stratergic Management 2017-18
Dr. V. Kannan, Professor Planning for Cement Manufacturing Company Operations management 2017-18
Dr. V. R. Nedunchezhian Airlines Yield Management Financial Management 2017-18
Dr. B. Poongodi Store, Shopping and Sports Marketing Management 2017-18