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STUDENT RESEARCH

Research is Creating New Knowledge

Publications
S.No. Year No. of Publications
1 2020-2021 21
2 2019-2020 2
3 2018-2019 30
4 2017-2018 28

Student Publications

  • Dr.Poongodi B, M.Vignesh, Santhiya R, Balakumar, A, (2019), It’s Magic, It’s Turmeric, Kisan World – A Journal of Agriculture and Rural Development, Vol 46
  • Dr.B.Poongodi, Navaneetha Krishnan P, (2019), Technology Acceptance and Adoption of Security Surveillance Systems, International Journal of Innovative Technology and Exploring Engineering, Vol 8
  • Dr. S. Jaisankar,C. Julian Gnana Dhas,(2018), Improvement of inbound logistics using quality check trigger (QCT) method, International Journal of Pure and Applied Mathematics,Vol17
  • Gitanjali G, Dr. M.Kirupa Priyadarshini ,(2018)Women returners: execs at transition point International Journal of Pure and Applied Mathematics,17
  • Dr.M.Kirupa Priyadarshini, Preetha Leena .R ,(2018)Smartphone usage & job performance – assistance or interference to work, International Journal of Pure and Applied Mathematics,17
  • Dr. P. Mohanamani, Dr.S.Preethi,(2018) Causality between trade and economic growth: evidence from india, International Journal of Pure and Applied Mathematics,17
  • Dr. V. R. Nedunchezhian,K. Hemalatha,(2018)Analysis of weak form efficiency of selected sectoral indices and companies with reference to national stock exchange International Journal of Pure and Applied Mathematics,17
  • Poongodi, B,U Vinoth Kumar,(2018)A study of long term orientation on supplier – retailer relationship in beverages industry International Journal of Pure and Applied Mathematics,17
    • Year Organized by Coordinators Participants
  • Manikandan C,Dr.P.Nalini,(2018)A study on customers perception towards location based marketing International Journal of Pure and Applied Mathematics,17
  • A.Thirunavukkarasu, Dr. V. R. Nedunchezhian, (2018) The relationship between service quality and customer satisfaction – a comparative study among Indian and europe passengers, International Journal of Pure and Applied Mathematics,17
  • S. Catherine, R.Magesh, Dr.R.Gokilavani (2018)Condescension of supermarket: shopper’s proclivity International Journal of Pure and Applied Mathematics,17
  • Poongodi, B,Velmurugan C,Monisha Gangasri G(2018)GROWING AGRIBUSINESS msmes IN URBAN COIMBATORE, TAMILNADU, International Journal of Pure and Applied Mathematics,17
  • Dr.M.Kirupa Priyadarshini ,Mr.Praveen Kumar,Ms.Jayshree V (2018)Effects of workplace fun on employee behaviors: an emprical study International Journal of Pure and Applied Mathematics,17
  • Hemavathy Ramasubbian, Dr.M.Kirupa Priyadarshini, (2018) Investment decisions in real estate: a theory of planned behavior (tpb) based approach International Journal of Pure and Applied Mathematics,17
  • K.A.Pavan, Dr.N.Nirmaladevi,A. Latha (2018)Influence of online marketing stimuli strategy on impulsive buying tendency, International Journal of Pure and Applied Mathematics,17
  • Ms.Gandhimathi K, Dr.R.Gokilavani,(2018)A study on usage of technology on k-12 education in india with reference to chennai city International Journal of Pure and Applied Mathematics,17
  • Hari Prakash. N,Deepa Manickam,(2018)A study on student’s perception towards various facilities in kumaraguru college of technology – coimbatore International Journal of Pure and Applied Mathematics,17
  • Lakshmi Subbramani, B.Priyanka,(2018)Analysis on physical health condition of the employees pertaining to an established public sector manufacturing unit in coimbatore International Journal of Pure and Applied Mathematics,17
  • Infanta Jerline I, Lakshmi Subramaniam,(2018)Workforce planning – a systamatic approach for meeting the future demand of manpower International Journal of Pure and Applied Mathematics,17
  • Dr. V. Kaarthiekheyan,M. Anandhi,(2018)Effects and experiences of visual merchandising towards lifestyle retailing- customer experiences at shoppers stop, bengaluru International Journal of Pure and Applied Mathematics,17
  • Dr. P. Mohanamani, Dr.S.Preethi,(2018)Dynamic linkage between gold, oil, exchange rate and stock market returns: evidence from India International Journal of Pure and Applied Mathematics,17
  • Princey Caroline,Dr. P. Mohanamani,(2018)Study on influence of behavioural factors towards investment in coimbatore district International Journal of Pure and Applied Mathematics,17
  • Dr. V. R. Nedunchezhian,Sandhya Priya,(2018)Analysis on impacts of human capital in banking industries – a comparative study between private and public sector banks in india International Journal of Pure and Applied Mathematics,17
  • Latha,M. Arun Cholarajan,(2018)Factors driving effective usage of website: consumer perspectives, International Journal of Pure and Applied Mathematics,17
  • K.Sri Rithi , N Subarna ,A. Latha (2018)Challenges and issues faced iin buying and selling organic products: perspectives of consumers and entrepreneurs International Journal of Pure and Applied Mathematics,17
  • Gokul C,Dr.R.Gokilavani,Sandeep Frank(2018)Product-line extensions by multinational beverage corporation from soft drinks to health drinks: reflection of consumers perception. International Journal of Pure and Applied Mathematics,17
  • Dr.R.Gokilavani,Kaviya M,(2018)A review on factors influencing consumer purchasing behavior in shopping malls in emerging city with reference to Coimbatore district International Journal of Pure and Applied Mathematics,17
  • Ms. R. Sushmitha,Mr. Anshul Saxena,(2018)Analysis & prediction on traffic volume in Coimbatore bypass road using python & tableau International Journal of Pure and Applied Mathematics,17
  • Ms.Vishnu Priya.S ,Mr. Anshul Saxena,(2018)Predicting the gender and ethnicity using the first name and last name using machine learning International Journal of Pure and Applied Mathematics,17
  • K.S.Hemapriya, Mr. Anshul Saxena,(2018) Technology vertical lead generation International Journal of Pure and Applied Mathematics,17
  • Gauthami.S,Dr.P.Nalini,(2018)Brand equity – a measuring tool for customer expectations and satisfaction on banking services, International Journal of Pure and Applied Mathematics,17
  • Ms. Harini B ,Dr. P. Mohanamani,(2018)Price forecasting of cardamom(large) using arima model International Journal of Pure and Applied Mathematics,17
  • A Senthil Kumar , L.Nandhini,(2017), A Study On The Impact Of Demonetization On The Volatility Of The Indian Stock Market – Asia Pacific Journal Of Research , Vol 119, No.17, ISSN: 2320-5504
  • Latha A, Snegha.V,(2017) Determinance Of Factors Influencing The Dealers Business Performance With Reference To Falcon Products : Journal Of Marketing And Sales Management , Vol 119, No.17, ISSN: 1314-3395
  • Latha A, Jaya Vishnu Kumar,(2017) Flavoured Milk Drinks With Special Reference To Aroma – A Journal Of Agriculture And Rural Development, Vol 119, No.17, ISSN: 0971-9229
  • Gokul C, Kayalvizhi V,Lathikarajan R,(2017) Acceptance, Experience And Satisfaction Of Customers Towards E Banking Services: International Journal Of Engineering And Management Research, Vol 119, No.17, ISSN: 2394-6962
  • Nalani Palaniswamy, Subhashree,(2017) Understading The Preference And Course Experience Of Online Management Courses Among Gen Y Students – Journal Of Contemporary Research In Management, Vol 119, No.17, ISSN: 1314-3395
  • Nedunchezhian V, Arun Cholarajan M Fazila I, Pavithra D,(2017) Gst And Its Impact Of An Indian Economy – Journal Of Banking, Finance And International Management, Vol 119, No.17, ISSN: 1314-3395
  • Nedunchezhian V, Arun Cholarajan M Fazila I, Pavithra D,(2017) The Analysis And Impact Of Demonatization With Reference To Paytm – Journal Of Banking, Finance And International Management, Vol 119, No.17, ISSN: 1314-3395
  • Asha Pa, Davithra Sm, Fazila I,(2017) A Study On Influence Of Advertisement And Sales Promotion On Cursomer Buying Behaviour Towards Western Fast Food – Intercontinental Journal Of Marketing Research Review, Vol 119, No.17, ISSN: 2321-0346
  • Guru Ps Rangaswamy ,(2017) Green Marketing And Sustainable Development : Challenges And Opportunities – International Journal Of Economics And Management Engineering, Vol 119, No.17, ISSN: 1314-3395
  • Mohnamani P, Dharani G,(2017) Performance Analysisof Indian Agro Commodities, Global Journal Of Research Analysis, Vol 119, No.17, ISSN: 2277-8160
  • Kirupa Priyadarsini , S. Sangamithra (2017) Skill Mapping Of Employees At Mahendra Pumps Private Limited: Journal Of Human Resource And Customer Relationship Management, Vol 119, No.17, ISSN: 1314-3395
  • Lakshmi Subbramani , Monisha M ,(2017) A Study On Employee Absenteeism: Journal Of Human Resource And Customer Relationship Management, Vol 119, No.17, ISSN: 1314-3395
  • Kirupa Priyadarsini , Javeed, Y.S (2017) Employee Engagement – A Roffee Park Framework Approach – Proceeding Of 4th International Conference On Contemporary Management, Vol 119, No.17, ISSN: 2448-9883
  • Kirupa Priyadarsini , Venkat, Kishore ,Vidhula ,(2017) Employer Branding – A Study On Antecedent And Their Impact – Proceeding Of 4th International Conference On Contemporary Management, Vol 119, No.17, ISSN: 2448-9883
  • S. Sangeetha, Swathi Ramesh, Venkateswaran B (2017) A Study On Usage Behaviour Of Rupay Cards By The Rural Customers In India – Syndicate- The Journal Of Management, Vol 119, No.17, ISSN: 2278-8247
  • Gokilvani R, S.Swathi, C. Gokul,(2017) A Study On Customer Dealer Relationship With Regards To After Sales Service Of Cars – Kvim Journal Of Management, Vol 119, No.17, ISSN: 2395-2156
  • Kirupa Priyadarsini , Vidhula T S,(2017) Creation Of Positive Candidate And New Hire Experience – Internation Journal Of Scientific Research, Vol 119, No.17, ISSN: 2277-8179
  • Kirupa Priyadarsini ,Ramyasri ,(2017) Conceptual Framework For Sales Force Competence Model – Shanlax International Journal Of Management, Vol 119, No.17, ISSN: 2321-4643
  • Gokilvani R , Lakshana S ,(2017) Perception, Usage And Awareness Of Zoho Applications By Tam (Technology Acceptance Mode) – International Journal Of Science And Research (Ijsr), Vol 119, No.17, ISSN: 2319-7064
  • V. Kaarthiekheyan , S. Harish,(2017) Harvesting Knowledge From Project Retrospects For Organisational Success – International Journal Of Pure And Applied Mathematics, Vol 119, No.17, ISSN: 2553-2560
  • R. Vinayagasundaram , Jaya Vishnu Kumar,(2017) Energy Conservation At The Chennai Silks – Internation Journal Of Science And Research (Ijsr), Vol 119, No.17, ISSN: 2319-7064
  • Latha A, Nikhil Adithya,(2017) A Study On Service Quality Gap In Ebo’s Of Wildcraft India Pvt Ltd – Journal Of Business Analytics And Information System Management, Vol 119, No.17, ISSN: 1314- 3395
  • B. Poongodi, K Renuka (2017) A Compartive Study On Online And Offline Apparel- Kvim Journal Of Management, Vol 119, No.17, ISSN: 2395-2156
  • B. Poongodi ,Preethi , Singaram S (2017) A Study On A Comparison Of Bikes Sales Of Different Brands From February 2016-March 2017 – Conference Proceeding Of Second National Conference On Applications Of Management Research In Social Science, Engineering And Technology (Ncamrsset 2018), Vol 119, No.17, ISSN: 9789352688296
  • B. Poongodi , Parthiban V, Mounisha , P,(2017) A Study On Inflation Of Selected Dairy Foods In India From The Year 2015 To 2017 – Conference Proceeding Of Second National Conference On Applications Of Management Research In Social Science, Engineering And Technology (Ncamrsset 2018), Vol 119, No.17, ISSN: 9789352688296
  • A Senthil Kumar , Arun Palanisamy,(2017) A Study On Consumer’s Perception Towards The Use Of Mobile Payment Systems – Conference Proceeding Of Athenaeum – Viii International Management Research Conference, Vol 119, No.17, ISSN: 1314- 3395
  • Deepa Manicakam M , Hari Prakash N,(2017) Generation Y And Their Workplace Engagement- A Conceptual Stuy – Journal Of Management And Science, Vol 119, No.17, ISSN: 2249-1260
  • Deepa Manicakam M , Uma Lakshmi V ,(2017) Gen Y And Their Career Expectation In A B School In Coimbatore District – Journal Of Management And Science, Vol 119, No.17, ISSN: 2249-1260