Seminar / Talk Series

DEI Talk series – Strategizing DEI in Corporate space by Ms. S P Gayathri – HR Partner (DEI), Bosch Limited

on November 30, 2024

The “Strategizing Diversity, Equity, and Inclusion in Corporate Space” talk series was organized for 30 students of II MBA (batch 2023-25) to explore innovative ways to foster workplace inclusivity. Held in an offline format, the event featured panel discussions and networking sessions. Keynote speaker emphasized the importance of embedding DEI into corporate values, leadership, and decision-making processes in BOSCH. Attendees discussed the challenges of unconscious bias, equitable hiring practices, and the need for measurable outcomes. Breakout sessions highlighted tools like employee resource groups, mentorship programs, and inclusive leadership training. Video cases and Case studies showcased companies excelling in cultivating diverse talent and promoting equity at all organizational levels. The event concluded with actionable takeaways, urging businesses to view DEI as a strategic priority that drives innovation, employee satisfaction, and competitive advantage. Participants left inspired to implement holistic DEI strategies and make lasting change in their corporate environments. The talk series was coordinated by Dr. Thamaraiselvi P, Associate Professor

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Marketing 5.0 series by Shri. Anbuselvan Govindarasu, a distinguished domain expert from Demandbase

On September 5 to November 14, 2024

The Marketing 5.0 seminar series was designed to explore the dynamic intersection of technology and marketing, it equipped 61 II MBA students (Batch 2023-25) with the knowledge and skills necessary to thrive in an increasingly digital landscape. The series had 8 sessions led by Shri. Anbuselvan Govindarasu, a distinguished domain expert from Demandbase, the series drew upon his over 14 years of experience in product innovation, data strategy, and marketing technology between September 5 and November 14, 2024. The sessions began with examining how organizations leverage big data from diverse consumer interactions to inform decision-making. Participants learned to use data processing techniques to identify valid market segments and design effective targeted campaigns. The series also addressed dynamic content marketing, emphasizing the importance of adaptive strategies that respond to real-time consumer behavior.

Advanced technologies, such as natural language processing, voice technology, and IoT, were discussed for their potential to enhance customer interactions. The use of predictive analytics tools, including machine learning, helped participants forecast consumer behavior and refine marketing strategies. Strategies for harmonizing human marketing efforts with technological advancements were explored, emphasizing collaboration to improve consumer engagement. Integrating human and technological interfaces throughout the customer journey highlighted the need for seamless interactions to drive brand loyalty. Finally, the series concluded with insights on incorporating technology into broader marketing strategies, equipping participants with practical applications to thrive in an increasingly competitive digital marketplace. The seminar series was organized by Dr. B Poongodi, KCTBS, coordinated by students,’ Kalaranjani V, Akshaya M and Ragul S, II MBA as part of the Technology for Marketing Decisions course in Marketing Domain.