Workshop

Skill-based workshops are an excellent way for students to develop skills and gain an edge in the job market. The prime objective of seminars and workshops is to assemble the like-minded intellectuals and professionals to trade ideas, thoughts, and views related to a specific topic

How AI Meets Social Media Marketing by Mr. Sivaprakash G., a Seasoned Entrepreneur and Digital Marketing Strategist on October 14, 2024.

The workshop titled “How AI Meets Social Media Marketing” was conducted by Mr. Sivaprakash G., a seasoned entrepreneur and digital marketing strategist with vast experience in business consulting, digital branding, and training on October 14, 2024 for 95 students of Batch 2023-25                   . The workshop covered various aspects, starting with an overview of social media marketing, highlighting the significance of platforms like Facebook and LinkedIn for effective campaigns. The speaker spoke on Google My Business, emphasizing how businesses can optimize their profiles to improve local visibility. Participants were introduced to content campaign strategies, using AI-driven tools like Hootsuite and ChatGPT to enhance content creation and scheduling. The workshop also covered website creation, offering practical guidance on using tools like Namechecker to find suitable domain names and social media handles. It was reiterated on how to utilize social media management platforms, such as Hootsuite, to automate tasks, manage multiple accounts, and generate insightful analytics reports. The workshop was coordinated by Ms. Preetha G, Assistant Professor