Webinar

Boosting Business on Social Media Platforms by Mr. Anand Bharathi, an expert in social media marketing on October 15, 2024

The webinar on “Boosting Business on Social Media Platforms” was organized to educate professionals, marketers, students, and entrepreneurs on the evolving strategies for marketing and business growth through social media on October 15, 2024, for 95 students of Batch 2023-25.  The session was led by Mr. Anand Bharathi, an expert in social media marketing with over a decade of experience in developing AI-driven marketing campaigns. Mr. Anand Bharathi emphasized the importance of businesses having a well-rounded and platform-specific strategy in place to effectively utilize social media. Mr. Bharathi reiterated that social media is no longer just a tool for visibility; it has become a necessity for sustained business growth. In 2024, AI and machine learning algorithms have changed the game, offering marketers the chance to track user behavior, predict trends, and adapt strategies in real-time. One of the central themes of the session was the integration of AI in social media marketing. Mr. Anand discussed the intricacies of advertising on three major social media platforms: Facebook, Instagram, and LinkedIn, each of which has its unique algorithm and user base.. The webinar was a comprehensive dive into the nuances of social media marketing, particularly in the context of AI-driven insights and platform-specific strategies. Participants left with a deeper understanding of how to optimize their campaigns, generate quality leads, and measure ROI. This webinar was coordinated by Ms. Preetha G, Assistant Professor