Mr. M. Freddy Chris
Assistant Professor

MBA, B.Com (Accounting & Finance)

He is a Graduate in Bachelor of Commerce specialized in Accounting and Finance (PSG College of Arts and Science), Postgraduate in Business Administration from Jansons School of Business. He is pursuing PhD in Anna University in the Finance domain. He has worked in a private college as assistant professor for a period of 3 years and during that time he has presented many papers in national and international conferences. He worked in an Audit Firm for 3 years in which he got involved in statutory audit and concurrent audit of Banks and private limited companies respectively. Further he worked in a private bank for a year. His interest vests in handling courses like Accounting for Management, Strategic Management, Commercial Banking and Merchant Banking & Financial Services. He serves as a Faculty in KCT Business School.

  • In the title “The Impact of Chatbot and Virtual Assistants on Customer Engagement” in the International Conference ICFT2K23 on Navigating the Fintech Frontiers: Enriching Customer Experience organized by Sri Ramakrishna College of Arts & Science for Women in collaboration with faculty of Business and Management, Quest International University on October 07, 2023.
  • In the title “Revolutionizing Talent Acquisition: Leveraging AI and Data Analytics in Digital Recruitment” on Empowering Business through Digital Transformation organized by Mar Athanasios College for Advanced Studies, Tiruvalla on September 14 & 15, 2023.
  • In the title “The Future of HR: Exploring the Role of Automation and AI in Talent Acquisition at the National Conference on Emerging Trends in Management held as a part of SNS COLORS (A National Design Thinking Contest & Festival) on September 15, 2023.
  • In the title “A Study on the impact of Neuromarketing in the FMCG Industry” at the International Conference on Responsible Growth and Sustainable Future of Business organized by Kristu Jayanti College, Bengaluru on March 24 & 25, 2023.
  • In the title “Sovereignty of Human Resource Management on Organization Effectiveness and Development” at the Second International Conference on Modern Computing Trends and Technology organized by Kristu Jyoti College, Kerala on July 30 & 31, 2022.
  • In the title “A Study on Awareness of M-Banking among College Students in Sathyamangalam” at the Virtual National Conference on Metamorphosis of Modern Management and Research organized by Bannari Amman Institute of Technology, Tamil Nadu on December 29, 2021.
  • In the title “Strategic Integration of Artificial Intelligence in Customer Relationship Management: A Path To Personalization” published in IEEE, awaiting to be Scopus indexed.
  • In the title “A Study on Awareness of E-Banking Services among College Students” published in Indian Journal of Engineering, Science and Technology (IJEST) Vol-15 No 1&2 January-December 2021 ISSN: 0973-6255.
  • In the title “A Study on Factors influencing employee retention in IT industry” published in Indian Journal of Engineering, Science and Technology (IJEST) Vol-16 No 1&2 January-December 2022 ISSN: 0973-6255.
  • In the title “Sovereignty of Human Resource Management on Organization Effectiveness and Development” published in International Journal of Engineering Technology and Management Sciences (IJETMS) Vol-06 Issue- 05 August-September 2022. DOI: 10.46647/ijetms.2022.v06i05.013 ISSN: 2581-4621