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sarath

Dr. S. Sarath
Assistant Professor

BSc (Agriculture), MBA (Agri Business Management),  PhD (Agri Business Management)

[email protected]

Dr. Sarath S is an academician and researcher specializing in Agri-Business Management. He holds a PhD from Tamil Nadu Agricultural University, awarded with the prestigious ICSSR Full-Term Doctoral Fellowship. His research primarily focused on agritourism development, contributing significantly to policy formulation and sustainable development models. His policy recommendations were recognized in the Tamil Nadu Government Agricultural Budget 2023, and he has been inducted as a member for developing agritourism policies under agricultural universities’ regulations by the 48th All India Agricultural Universities Vice Chancellors’ Conclave.

With over four years of research and two years of teaching experience, Dr. Sarath specializes in socio-economic data analysis using SPSS and STATA. He previously served as an Assistant Professor at NITTE School of Management, Bangalore, mentoring students in agribusiness, entrepreneurship, and strategic management.

A prolific writer, Dr. Sarath has contributed over 100 opinion editorials to leading English and Tamil dailies. He has published more than 10 research articles in peer-reviewed journals and has presented his work at national and international conferences. His expertise has also led to invitations as a guest speaker on AIR Kodaikanal FM and other prominent Tamil television channels.

Dr. Sarath is the author of three books on agriculture and rural development. He is frequently invited by agricultural universities and colleges to deliver guest lectures on sustainable agriculture, rural development, and agribusiness. Passionate about improving rural livelihoods and fostering innovation in agribusiness, he continues to make a lasting impact on research, policy, and education.

  • Sarath, S., Kandeeban, M., & Naveen Kumar, M.R. (2018). Role of opinion leaders in the transformation of agricultural extension services in rural areas. Proceedings of the International Conference on Invigorating Transformation of Farm Extension towards Sustainable Development: Futuristic Challenges and Prospects, Extension Education Society, Tamil Nadu (with ISBN).
  • Sarath, S., & Kandeeban, M. (2018). Rural education for the upliftment of Rural India. Proceedings of the National Conference on Rural Banking and Agri-Business for Economic Transformation. KAHE & NABARD, Tamil Nadu (with ISBN).
  • Sarath, S. (2019). Agritourism for boosting the farmers income. Proceedings of the XIV Agricultural Science Congress – Innovation for Agricultural Transformation 2019. NAAS, New Delhi.
  • Sarath,S., Uma,K & Naveen Kumar,P. (2019). A study on resource use efficiency of banana production in Tamil Nadu. Proceedings of the International Conference Global Initiatives in Agricultural and Applied Sciences for Eco-friendly Environment. Nepal.
  • Sarath, S. (2018). Tamil Sangam Epics as a Comprehensive Strategic Management Tutor. Conference Proceedings of the 20th Annual Convention of the Strategic Management Forum. IIM Tiruchirappalli, Tamil Nadu.
  • Sarath, S. & Sivakumar, S.D. (2022). Income inequality and consumption pattern among BOP consumers in India. Proceedings of the 12th Annual International Research Conference, SIMSARC’21. Symbiosis University, Mumbai.
  • Sarath, S. & Sivakumar, S. D. (2021). A Study on Career Adaptability of Employees in the Agri-business Sector. Conference Proceedings of the Resilience, Reinvention and Reengagement: Towards the Next Normal, Nirma University, Gujarat.
  • Sarath, S. (2021). A study on customers preferences towards agritourism in Tamil Nadu. Global Reach: Solving Agriculture Problems through Research and Innovation. Dalhousie University, Canada.
  • Sarath, S. (2022). Assessing customers preferences towards natural features of Agri tourism in Tamil Nadu. National Symposium on ‘Self-Reliant Coastal Agriculture’. Association for Coastal Agricultural Research, India.
  • Sarath, S. (2022). Policies and models for developing agritourism in India. Conference Proceedings of the International Workshop on Agri-tourism-2022. University of Vermont, Burlington, USA.
  • Sarath, S. (2021). Imparting agricultural education through agritourism. National Conference Social Work in Rural Societies: Reflections on Method and Practice. Tata Institute of Social Sciences, Tuljapur.
  • S., Sivakumar, S. D. & Chandrasekhar, V. (2022). Developing agri-tourism based on customers preferences in Tamil Nadu. INDAM Management Conference-2023. NMIMS University, Mumbai.
  • S., Sivakumar, S. D. & Harishankar, K. (2023). Identifying the factors influencing customers preferences in agritourism. Conference Proceedings of the 25th Annual Convention of the Strategic Management Forum. IIM Tiruchirappalli, Tamil Nadu.
  • Sarath,S., Uma,K and Naveen Kumar,P. 2017. A study on energy use pattern for banana production in Erode District of Tamil Madras Agricultural Journal.,104 (10-12): 372-375. (NAAS Score: 4.56)
  • Sarath,S., Uma,K and Naveen Kumar,P. 2019. A study on resource use efficiency of banana production in Tamil Nadu. International Journal of Agricultural Invention., 4 (2): 253-256. (ISSN: 2456-1797).
  • Sarath, S. and Sivakumar, S.D. 2022. Income inequality and consumption pattern among BOP consumers in India. Business and Economics Journal., 5(2): 5-13. (ISSN: 2474-5146)
  • Sarath, S., Sivakumar, S D., Venkatesa Palanichamy, N., Suresh Kumar, D and Somasundaram, E. 2022. A study on customers preferences towards agri-tourism in Tamil Nadu. Asian Journal of Agricultural Extension, Economics and Sociology., 40(8):86-95. (NAAS Score: 5.15).
  • Sarath, S., Sivakumar, S D. and Venkatesa Palanichamy, N. 2022. Assessing gender-wise preferences towards agri-tourism in Tamil Nadu. Journal of Current Crop Science and Technology., 109 (4-6): 370-374. (NAAS Score: 4.56).
  • Sarath S., Sivakumar, S D. And Chandrasekahr, V. 2023. Developing agri-tourism based on customers preferences in Tamil Nadu. Business and Economics (Proceedings). (SCOPUS Indexed).
  • Sarath S. and Sivakumar S D. 2022. A Study on Career Adaptability of Employees in the Agri-business Sector. Resilience, Reinvention and Reengagement: Towards the Next Normal (Conference Proceedings). Excel Publishers. (With ISBN).
  • Sarath S. and Sivakumar S D. 2022. Policies and Model for developing agri-tourism in India. Proceedings of the 2022 International Workshop on Agritourism. University of Vermont, USA.
  • Sarath S. and Venkata Rao. 2025. Measuring perceived service quality of agri-tourism in Tamil Nadu. Economic Affairs. (SCOPUS Indexed).
  • Sarath S. and Venkata Rao. 2025. Exploring the Supply Side Dynamics of Agritourism in Tamil Nadu. Frontiers in Sustainable Tourism., 4.

THE NEW INDIAN EXPRESS

  • Sarath, S and Sivakumar, S.D. (November 23, 2020). To enhance the income of farmers, consider agri-tourism, The New Indian Express.
  • Sarath, S (August 31, 2023). Boosting secondary agriculture. The New Indian Express.

THE HINDU BUSINESS LINE

  • Sarath, S and Sivakumar, S.D. (September 16, 2022). How States can give a boost to agri-tourism?, The Hindu Business Line.
  • Sarath, S (November 23, 2022). Aiding Tenant Farmers. The Hindu Business Line.
  • Sarath, S (May 12, 2023). Who exactly is a farmer?. The Hindu Business Line.
  • Sarath, S (July 26, 2023). Farmers are seriously stressed out. The Hindu Business Line.
  • Sarath, S (April 01, 2024). A pitch for election tourism. The Hindu Business Line.
  • Sarath, S (July 03, 2024). Enrich PM-Kisan scheme. The Hindu Business Line.
  • Sarath, S (September 27, 2024). Farm substitution effect. The Hindu Business Line.
  • Sarath, S (December 30, 2024). Manmohan’s perspective on agri reforms. The Hindu Business Line.
  • Sarath S. and Sivakumar S D. (2024). An Outline of Business-Driven Agritourism, Income Augmentation through Small Agribusinesses, New India Publishing Agency, Delhi.
  • Sarath S. and Sivakumar S D. (2024). Cultivating Prosperity: Agritourism’s Impact on Farmer Revenue. South Indian Chamber of Commerce and Industry (SICCI) Agri Summit-2024, Tamil Nadu.