Dr. P. Fathima Siyana

Dr. Fathima Siyana P is a dedicated marketing scholar with a Doctoral Degree in Marketing from the Indian Institute of Management Kozhikode. Her research interests encompass advertising, consumer responses, and branding. She holds a PGDM in Marketing and Human Resources from Rajagiri Business School and a Bachelor’s degree in Electronics and Communication Engineering from Calicut University. Qualified for UGC-NET since 2017, Dr. Fathima has presented her research at prestigious international conferences, underscoring her commitment to advancing marketing knowledge. She brings valuable insights from her extensive experience in both industry and academia, enhancing her ability to bridge theory and practice.