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Dr.Deepa M

Dr. M. Deepa
Associate Professor

MBA, M.Phil., Ph.D., NET -UGC

[email protected]

Dr.Deepa Manickam has 20 years of Experience , out of which 7 years are from Industry.
Her industrial experience includes working with HDFC and Multinational Corporations like Bharathi Airtel, Blend Financial Services, and VWR. She has completed her masters in Business Administration from GRG School of Management Studies, and her M.Phil from Bharathiyar University and she won the UGC JRF scholarship for pursuing her doctoral degree. Apart from academics she was the Manager –Admmissions of KCT Business School and was the faculty coordinator of  Alumni Cell of KCT Business School for a period of two years .

She had been the facilitator for various training programs. She has conducted training program for Central Industrial Security forces, Self-help groups, Agri Entrepreneurs. She has been the guest speaker for various colleges in Tamil Nadu.

He has published books on Business Statistics, Operations Research and Quality Management and also developed course materials for MBA programs at Bharathiar University, University of Madras and 6 other universities in India. She has also presented many papers in International and National conferences and organized many seminars and workshops.

  • She has headed Admissions of  KCT Business Schools  (2012-2017)
  • She has been the Alumni Coordinator for KCT Business School (2014-2016)
  • She has been the Student Association Faculty Coordinator (2017-2019)
  • She has been the Social Immersion Project Coordinator (2012-2021)
  • She is currently the Mentoring Coordinator of KCT Business School (2019 to till now)

Organization Behavior, Human Resource Management, Training and Development, Industrial Relations Organizational Development, Recruitment and Selection, Employee Engagement.

Employee Engagement, Generation Y and Z, Career Expectation, Cultural Differences

  • A Study on the Impact of Personal Stress on the Organizational work culture with special Reference to sugar Industries, Coimbatore”, in CIIT International Journal of Software Engineering and Technology (Vol. : 3) No. 11 November 2011 (ISS No.: 0974 9748)
  • “Impacts of Inflation On Middle Class Consumer Group” (Vol. : 1) No. 1 December 2011 (ISS No.: 2250 2971)
  • “Problems faced by women construction workers in construction sites in the International conference on “Ever Growing and Never  Ending Managerial challenges’’ Volume-2,Issue-11(Nov2011) ISSN NO 2229-4848 P.No 67-80
  • “Disseminating Health Care Service to Rural Women in the International Conference on  “Ever Growing and Never  Ending Managerial challenges Volume-1 Issue-2 (Dec2011)P.No 1-10, ISSN NO 2249-1260
  • Celebrities as Brand Ambassadors and their Impact on Overall Brand Vol 1; (ISBN: 978 -93-80530-17-8)
  • Innovative Practices in Management, Nehru journal of  Research and Management, Vol 3; (ISSN: 2230-7974)
  • Crowd sourcing – A New Management Paradigm, “Sree Narayana Guru Institute of Management studies, ISB No: 978-93-81537-02
  • Paper Titled “Analysis of work Life Balance of Female Nurses working in ICU Department of Medical Centre and Hospitals” was published in Volume 06, Issue )5, May 2016 in Indian Journal of Applied Research , ISSN no: 2249-555X, Index Copernicus(IC) Value :74.50, Impact Factor:3.919.
  •  A study on employee engagement and its impact on organizational citizenship behavior in an it industry. Global journal of research analysis, volume 6,issue-3,march 2017, Issn no:2277-8160 Impact factor- 4.547
  • A study on students perception towards various facilities in Kumaraguru College of Technology, Coimbatore Published in International Journal of Pure and Applied Mathematics , Volume119, No.17 2018, 2675-2685.
  • Need for Freedom and High Career Aspiration of Gen Ystudents of selected B- Schools in Coimbatore District, published in International Journal of Pure and Applied Mathematics, , Volume119, No.17 2018, 2147-2158.
  • A study on Consumer Activism and Consumer Knowledge on Cavins Dairy, Tiruppur published in International Journal of Pure and Applied Mathematics, Volume119, No.17 2018, 2119-2136.
  • A study on Relationship between Locus of Control and Occupational Stress at Spinning Mills with special reference to Coimbatore, Publised in  International Journal of Pure and Applied Mathematics,Volume119, No.17 2018 , 2425-2435.
  • A study on the level of commitment and its impact on Performance in a manufacturing Industry,Coimbatore, Published in International Journal of Pure and Applied Mathematics,Volume119, No.17 2018 , 2007 -2024
  • Generation Y and their workplace engagement- a Conceptual study was published in Journal of Management and Science, a UGC approved Journal  Vol.1, Issue No.3, Feb 2018, ISSN 2249-1260
  • A study on Generation Y and their Career Expectation in a B- School-  Coimbatore District was published in Journal of Management and Science, a UGC approved Journal  Vol.1, Issue No.3, Feb 2018, ISSN 2249-1260
  • Paper Titled “Analysis of work Life Balance of Female Nurses working in ICU Department of Medical Centre and Hospitals” was published in Volume 06, Issue )5, May 2016 in Indian Journal of Applied Research , ISSN no: 2249-555X, Index Copernicus(IC) Value :74.50, Impact Factor:3.919.
  • Paper Titled “A study on Career Expectations of the Millennial Employees of top-performing private sector banks in Coimbatore district” was published  in the Journal of Management Research and Analysis, Volume 5, Issue 3 , September 18, ISSN :2394-2770, Impact Factor :4.878
Paper presented titled “Myths about Entrepreneurship” at National Conference on Role of Technical and Management institutions in cultivating Entreprenurs at VLB Janakiammal College of Management and Technology on 18th & 19th Sep 2009.
  • Paper Presented title “Banking Industry in India: Paradigms & Innovative Practices” at National Conference on Global Economy: Paradigms, Practices, Problems and Prospects at Park Global School of Business Excellence on 25th February 2010.
  • Paper presented titled “Investing in Workforce- A way to Crisis Management” at National Conference on Ciris Managmenet organized by Adithya Institute of Technology on 23rd September 2010.
  • Paper Presented titled “Effectiveness of Grievance Handling mechanism in Royal Knits Tirupur” at National Conference on “Advanced Management Concepts” at RVS Faculty of Management Studies on 16th December 2011.
  • Paper presented titled “A Study on market potential and Customer reference on Rice Bran Oil “at National Conference on Crowd Sourcing at Sree Narayana Guru Institute of Management Studies on 4th February 2012.
  • Paper Presented titled “Work Life Balance An Innovative Management Practice Adopted By Spinner Pipes Pvt Ltd” at National Conference on Innovative Management Practices in Modern Business Era”  at  Nandha College Of Technology, Erode on 22nd March 2012.
  • Paper Presented titled “A Study on Competency mapping on HR Perspectives with Reference to CTS Chennai” at National Conference on Management Practices at Cross roads: Challenges and Opportunities. At Kongu Engineering College on 4th April 2012.
  • Paper Presented titled “A study on Employee Engagement and its impact on Organizational Citizenship Behaviour” National level technical Symposium in Sri Krishna College of Engineering and Technology on 23rd March 2017.
  • Presented a paper titled Robots and their workplace Influence  in the National Conference on ” Education- Management and Social Sciences  Organised by Sankara Institute of Management Science, Saravanampatty, Coimbatore on 2nd March 2018.
  • Presented a paper titled Artificial Intelligence and its Business Application in the fast developing Technological world  in the National Conference on ” Education- Management and Social Sciences  Organized by Sankara Institute of Management Science, Saravanampatty, Coimbatore on 2nd March 2018.
  • Case titled Leadership style and Employees Cultural Orientation on Motivation and Performance was presented at Loyal Institute of Business on April 7th, 2017.
  • Case titled “Ice is melting, need for a strategic decision”, Presented in Sona college of Technology   on 22nd September, 2017.
  • Guest speaker in Periyar University Salem as a part of career guidance program for second year MBA students on stress and copying strategies.
  • Ex- Member of Vidyalaya Management Committee (VMC)of Kendriya Vidyalaya Airforce Station , Sulur, Coimbatore
  • Was a Subject Expert for the conduct of Interview for part time Contractual Teachers in Kendriya Vidyalaya , Airforce Station Sulur, on 15th March 2019.
  • Resource person for final year MBA students of TIPS Global institute of Management for Ethics and its role in society, on 12th December 2018.
  • Delivered a talk in All India Radio on career guidance- October 23rd, 2018
  • Organised Faculty Development Programs at KCT Business School.
  • Worked on a Consultancy Project for Pricol Technologies Limited on Skill Matrics
  • Resource person state level seminar on Multimedia communication at GRD college of Science
  • Resource person for Entrepreneurial Development Program
  • Resource person for Confidence Building session for Tailoring staffs of  Shanthi Ashram
  • Resource person for a session on Time Management at KCT.
  • Guest Speaker for a session on stress Management to Central Industrial Security Forces, in Airport Authority of India, Coimbatore International Airport.
  • Resource person for a session on Stress Management for Aaganvadi employees in collobration with Immayam Welfare association and ITC.
  • Resource Person for a session on Self-awareness and Motivation for the students of Subash Arts and Science College.
  • Delivered a talk to Indian Postal Employees on the ways to handle stress.
  • Resource Person for Management Development Program for Aries Agro, Agriculture Based Organization, delivered talk on Competency Mapping.
  • Resource person for Multinational Organization Cameron and delivered a talk on Time Management.
  • Resource Person for Orientation Program organized by Periyar University, Salem on 18th July 2016.
  • Event Chair for student Seminar on Contemporary Management Thoughts at Sree Narayana Guru Institute of Management Studies on 1st April 2017.
  • Resource Person for Time Management and Team Building Session for Capacity Building Program, Agri Entrepreneurs, Coimbatore.
  • Resource Person for New Entrepreneur cum Enterprise Development Scheme on Time Management.
  • Facilitated as Resource Person for Pedagogy for Teaching Generation next- Innovative Pedagogies for Active Students Engagement on SIP
  • Facilitated a session for Self Help Group of Shanthi Ashram on Team work and Utilization of Scare resources.
  • Selection Board member of Kendriya Vidyalaya Coimbatore and Air Force Station Sulur on 19th March 2017 to select Teaching staffs for KV Coimbatore and KV Sulur.
  • She has Actively Participated and Coordinated Social Immersion Project of KCT Business School  for the past 9 years.
  • She is actively involved in training Aaganwadi workers and Tailoring Females as a part of their Development.
  • Award Certificate of  Excellence for Support Towards MBA Admissions at Kumaraguru College of Technology in the year 2014-2015.
    Award – Certificate of Excellence for Alumni Connect at Kumaraguru College of Technology in the year 2016-2017.
    Award- Department Contributor at Kumaraguru College of Technology in the year  2020-2021.
  • Book Published:
    A Career Expectation of Millennials and Their Employee Engagement in Banks”, ISBN No: 9788194517399, Harshwardhan publication pvt ltd.
  • Chapter’s Contributed in Book :
    “MANAGEMENT SKILL FOR SUCCESSFUL AGRI ENTREPRENEURS” ISBN NO: 9387973190, New Indian Publishing Agency on Time Management.