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Dr BVSS SUBBARO

Dr. BVSS. Subba Rao
Assistant Professor

M.Com, MBA, Ph.D

[email protected]

Dr. BVSS SUBBARAO, completed Master of Business Administration from Andhra University, started career as Assistant Professor at Global Institute of Management and Technology and after 2 years moved to SRK Institute of Technology in the Department of Business Administration. He published more than 30 research papers in various International journals including Scopus indexed. He attended and presented research papers in international conferences at Malaysia Sri Lanka and Thailand. He is editorial board member and reviewer for more than 10 journals belongs to USA, Australia, UK and Canada.

He is member of many professional organisations like Teaching and Education Research Association (TERA) , Asia Society of researchers(ASR),Hong Kong and IAAM, Sweden, INAAR, IARA. For over 14 years commitment to supervision ensuring the success of diverse under graduate and post graduate students by teaching various subjects. His professional work is cited by many researchers in their thesis. He won the best paper award & Young Achiever Award from American College of Dubai, Dubai and his areas of interest are Banking, Microfinance, Marketing & Corporate Governance. He also served as a Programme Officer for National Service Scheme (NSS) of SRKIT under the jurisdiction of JNT University, Kakinada.

  • Participated in a Two Day Faculty Development Programme on “INDIAN COMMODITY MARKET: DERIVATIVES & RISK MANAGEMENT” organized by Department of Commerce UGC-SAP-DRS1 Pondicherry University, held during 25th -26th,September, 2010.
  • Completed FDP in 21st Century Skills & Teaching Methodologies held from 19th – 22nd December, 2022, organized by APSCHE (Andhra Pradesh State Council of Higher Education) in association with Commonwealth Educational Media Centre for Asia (CEMCA), Canada.
  • Paper published on the title “M-COMMERCE: A STUDY” in the book “Conference on Mobile and Pervasive Computing (COMPC-2008)”, with ISBN: 978-81-8424-357-4, published by Allied Publishers Pvt. Ltd, New Delhi, August 2008.
  • Paper published on the title “EMPOWERMENT OF WOMEN THROUGH ENTREPRENEURSHIP – A HARBINGER TO EMPOWER INDIAN ECONOMY” in the book “Inclusive Growth in India – An emphasis on Financial and Social Inclusion”, with ISBN: 978-93-80697-21-5, published by Excel India Publishers, New Delhi, October 2010.
  • Paper Published on the title “MICRO FINANCE – A CURTAIN RAISER TO EMPOWER INDIAN ECONOMY” in International Journal of Advances in Management, Technology and Engineering Sciences, April 2012 Vol. II with ISSN: 2249- 7455, published by Choice Institute of Management Studies & Research, Pune.
  • Paper Published on the title “ROLE OF GLOBAL FINANCIAL CRISIS ON INDIAN BANKING INDUSTRY” in International Research Journal of Commerce, Business and Social Sciences, Vol. I, Issue-5, August 2012 with ISSN: 2877- 9310, published by Jai Hind Educational Society, Pune.
  • Paper Published on the title “WOMEN EMPOWERMENT AND INCLUSIVE GROWTH” in International Journal of Physical and Social Sciences, Vol. II, Issue-9, September 2012 with ISSN: 2249-5894, published by International Journal of Multidisciplinary Research Academy.
  • Paper Published on the title “INCLUSIVE GROWTH & MICRO FINANCE IN INDIA” in International of Business Management & Social Sciences, Vol. I, Issue-12, August 2012 with ISSN: 2249- 7463, published by Choice Institute of Management Studies & Research, Pune.
  • Paper published on the title “FINANCIAL INCLUSION: RETAIL BANKING SERVICES AND STRATEGIES TO THE POOR AND VULNERABLE GROUPS” in the book “Financial Innovations and Challenges”, with ISBN: 978-93-82163-81-7, published by Paramount Publishing House, New Delhi, 2013.
  • Paper Published in International Journal of Physical and social Sciences on the title of “Women Empowerment and Inclusive Growth”, Volume 2 Issue 9 with ISSN: 2249-5894 in November 2013 which is indexed & listed in Ulrich’s Periodicals Directory, USA & Cabell’s Directories of Publishing Opportunities, U.S.A.
  • Paper Published on the title of “A Review of the Approaches to Knowledge Management”, Published by Paramount Publishing House, 2 Days National Seminar on “Role of Knowledge management in Modern Era” sponsored by AICTE, New Delhi, organized by Sri Vasavi Engineeering College, Pedatadepalli during 27th and 28th Dec 2013 with ISBN: 978-93-82163-91-6
  • Paper Published in APOTHEOSIS: Tirpude’s National Journal of Business Research (TNBJR) on the title of “Role Of Microfinance Institutions In Rural Development”, Volume 4 Issue 1 with ISSN: 2319-5576 in 2014.
  • Paper Published in International Journal of Research in Management & Social Science on the title of “FINANCIAL INCLUSION: SERVICES AND STRATEGIES OF RETAIL BANKING”, Volume 3 Issue 3(1) July – September 2015 with ISSN: 2322-0899.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “Members Perception on the Impact of SHG’s : A Case Study of Income Generating Women in W.G.District”, Volume 1 Issue II August 2015 with ISSN: 2394-594X.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “Retailer’s Perception on FDI: An Empirical Study of Vijayawada City”, Volume 1 Issue II August 2015 with ISSN: 2394-594X.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “Impact of Celebrity Endorsements towards Television Viewers : A Perceptive of Vijayawada City”, Volume I1 Issue II August 2016 with ISSN: 2394-594X.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “Turning the Wave of Labour Unrest in India”, Volume I1 Issue II August 2016 with ISSN: 2394-594X.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “General Management Practices of SHG’s: A Case Study of Income Generating Women in W.G. District”, Volume III, Issue I February 2017 with ISSN: 2394-594X.
  • Paper published on the title “Changing Paradigm of Women in 21st Century” in the book “JOURNEY OF WOMAN FROM HOME TO BOARD ROOM”, with ISBN: 978-81-932824-9-6, published by Vrinda Publishing House, Hyderabad, 2017.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “Mutual Funds as a Tool for Financial Inclusion”, Volume III Issue II, 2017 with ISSN: 2394-594X.
  • Paper Published in “International Journal of Engineering Technology Science and Research” on the title of “Brand Pruning-A Powerful Weapon for Corporate Success”, Volume IV, Issue V, May 2017 with ISSN: 2394 – 3386.
  • Paper Published in “International Journal of Research in Management & Social Sciences” on the title of “Financial Inclusion: Services and Strategies of Retail Banking”, Volume V, Issue III(I), July-Sept 2017 with ISSN: 2322 – 0899.
  • Paper Published in “International Journal for Research and Development in Technology” on the title of “Experience of Technology Changes by Commercial Banks in India”, Volume VIII, Issue V, Nov 2017 with ISSN: 2349 – 3585.
  • Paper Published in “International Journal for Scientific Research & Development” on the title of “Overview of Intellectual Property Rights(IPR)”, Volume V, Issue IX, 2017 with ISSN: 2321 – 0613.
  • Paper Published in GEC’s International Journal of Innovation Technology and Management on the title of “Issues and Prospects of Indian Urban Co-operative Banks”, Volume IV, Issue I 2018 with ISSN: 2394-594X.
  • Paper Published in “International Journal for Research & Development in Technology”, on the title of “Empowering Women through Law”, Volume 9,Isssue No.6,June- 2018 with ISSN: 2349-3585.
  • Paper published in “International Journal for Research & Development in Technology”, on the tile of “Different Approaches for Corporate Restructuring”, Vol. 10, Issue:2, August 2018 with ISSN: 2349-3585.
  • Paper Published in “International Journal for Scientific Research & Development”, on the title of “A New Stare at Old Problem of Attrition & Retention”, Vol-6, Issue: 6, 2018 with ISSN: 2321-0613.
  • Paper Published in “Asian Journal of Multi-Disciplinary Research” on the title of “Customers’ Perception toward State Bank of India- A case study of Vijayawada”, Volume 4 Issue 2, 2018.
  • Paper Published in “International Journal of Research Publications (IJRP)” Quebec Avenue South end-on-Sea Essex, UK on the title of “SHG Members Perception: An Empirical Study of Vijayawada City, Andhra Pradesh”, Volume 13 Issue 1 September 2018.
  • Paper Published in “Journal of Banking and Finance Management” Srywah Publications, USA, on the title of “Genesis for Increase of NPAs in Indian Banks-An Empirical Analysis” Vol 1, Issue 1, 2018 with ISSN: 2642-9144.
  • Paper published in “International Journal for Scientific Research & Development”, on the tile of “E-Gadgets in the Era of Globalisation & International Economic Integration”, Vol. 7, Issue:1,2019 with ISSN: 2321-0613.
  • Paper Published in APOTHEOSIS: Tirpude’s National Journal of Business Research (TNBJR) on the title of “Perceptions and Problems of Home Loan takers: An Empirical Study of Vijayawada City”, Volume 9 Issue 2 with ISSN: 2319-5576 in 2019.
  • Paper Published in Wesleyan Journal of Research : An International Research Journal on the title of “Overview of Corporate Governance and Financial Growth- A Case Study of LIC”, Volume 13 Issue 4(IV) with ISSN: 0975-1386 in Oct-Dec, 2020.
  • Paper published in Shodhsamhita : Journal of Fundamental & Comparative Research (Kavikulaguru Kalidas Sanskrit University, Ramtek), on the title of “Corporate Governance Practices And Firm Performance – Evidence From Indian Service Sector”, Vol: VII, Issue 11(1) with ISSN: 2277-7067 in 2021.
  • Paper Published in International Journal of Scientific Research and Engineering Development on the title of “Can Indian Tiger trample the Chinese Dragon? “The India v/s ChinaStory”, Vol: 5, Issue 1 with ISSN: 2581-7175 in Feb, 2022.
  • Paper Published in International Journal of Research Publication and Reviews on the title of “Managing Leadership in IT Sector”, Vol: 3, Issue 2 with ISSN: 2582-7421 in Feb, 2022.
  • Paper published in International Research Journal of Education and Technology on the title of “Management Concepts invoke in Disasters”, Vol. 5, Issue 1 with ISSN: 2581-7795.
  • Paper published in International Journal of Research Publication and Reviews on the title of “Influence of Cross Cultural Management at Workplace”, Vol. 3, Issue 3 with ISSN: 2582-7421 in March, 2022.

International Level 

  • Paper presented on the title “NEW INSTRUMENTS IN FINANCIAL MARKETS” at the International Seminar on “RECENT TRENDS IN CAPITAL MARKETS AND FINANCIAL INNOVATIONS’ organized by Bharathidasan University, Tiruchirappalli, held during 10th -11th January 2009.
  • Paper Presented on the title “RETAIL INDUSTRY IN INDIA-AN OVERVIEW” at the “6TH SIMSR ASIA INTERNATIONAL MARKETING CONFERENCE-2011” organized by SOMAIYA VIDYAVIHAR CAMPUS, MUMBAI, held during 2ND & 3RD , January 2011.
  • Paper Presented at 2nd International Conference on Management and Economics (ICME-2013) organized by University of Ruhuna, Srilanka on 26th & 27th Feb, 2013 Paper on “Foreign Direct Investment on Retailing in India: Issues & Implications”.
  • Paper Presented at 3rd International Research Conference (TRINCO-2018) organized by Eastern University, Trincomalee Campus of Srilanka on 16th & 17th August, 2018 Paper on “An Empirical Analysis of Members Perception on Empowerment after Joining in SHG’s”.
  • Paper Presented at 3rd GSTM International Conference 2019 organized by National Institute of Development Administration, Thailand on 23rd August, 2019 Paper on “Entrepreneur Strategies for women empowerment”.
  • Paper presented at 8th International Conference on Sustainable Urban Development, ICSUD-2022 organized by Vietnamese German University, Vietnam on 20th October, 2022 on the title of “Indian Urban Development: A Sustainable Approach”.

National Level 

  • Paper presented on the title “A STUDY ON MANAGEMENT TRENDS & OPPORTUNITIES AND CHALLENGES FOR INDIA IN OUTSOURCING” at the National Seminar on “MANAGEMENT PERSPECTIVES IN GLOBAL ERA” organized by MGR University, Chennai, held on 25th January 2008.
  • Paper presented on the title “HR OUTSOURCING FOR SUSTAINABLE COMPETITIVE ADVANTAGE TO INDIA” at the National Seminar on “CREATIVE HRM FOR CORPORATE EXCELLENCE” organized by Montessori Mahila Kalasala, Vijayawada, held on 8th February 2008.
  • Paper presented on the title “M-COMMERCE: A STUDY” at the National Seminar on “MOBILE AND PERVASIVE COMPUTING” organized by Velammal Engineering College, Chennai, held during 7th -8th,August 2008, funded by AICTE & IEEE Madras.
  • Paper presented on the title “GREEN MARKETING OPPORTUNITIES AND CHALLENGES” at the National Seminar on “EXPLORING GREEN MANAGEMENT INITIATIVES-AN ECO FRIENDLY APPROACH TO SUSTAIN INDUSTRIAL GROWTH” organized by New Horizon College of Engineering, Bangalore, held during 23rd April 2010.
  • Paper presented on the title “EMPOWERMENT OF WOMEN THROUGH ENTREPRENEURSHIP – A HARBINGER TO EMPOWER INDIAN ECONOMY” at the National Seminar on “INCLUSIVE GROWTH IN INDIA – AN EMPHASIS ON FINANCIAL SOCIAL INCLUSION” organized by Women’s Christian College, Chennai, held during 7th -8th October 2010.