Introduction to Capstone Simulation

by Ms. Aparna Chandran P, Key Account Manager, Customer Support, CESIM, India on October 1, 2024.

Ms. Aparna Chandran P, Key Account manager, Customer Support, CESIM, Indiaconducted an insightful session on Introduction of Capstone Simulation on October 1,2024 for 185 students of II MBA (Batch 2023-25). Ms. Chandran brought a wealth of practical experience from her roles in various institutions across skill development, employability programs, and educational facilitation. Ms. Chandran introduced the Capstone Simulation platform, explaining its relevance in developing critical management and decision-making skills. She provided examples of how simulations can bridge theoretical knowledge and real-world application, focusing on its use in strategic management and collaborative learning. The guest lecture effectively familiarized students with Capstone Simulation, equipping them with knowledge of simulation tools critical for honing strategic decision-making skills. This interactive session was coordinated by Dr. Waqas Niazi, Assistant Professor- Operations

Price It Right by, Ms. Lovelin Johnson, Ex- Vice President, Chase Payment Tech, Alberta, Canada on October 9, 2024.

Ms. Lovelin Johnson, Ex- Vice President, Chase Payment Tech, Alberta, Canada addressed, 56 II-year MBA students (Batch 2023-25) of KCT Business School specializing in Marketing on October 9, 2024. The speaker is the Vice President of Pricing with a successful track record in optimizing pricing strategies, enhancing profitability, and leading cross-functional teams. The speaker started the deliberation with the key elements influencing Pricing in the various sectors bringing examples from global businesses. The components contributing to the pricing of products and services was explained with examples. Pricing is a critical factor in business longevity—firms that thrive for decades likely get it right alongside offering great products and services. Pricing directly impacts revenue and profit margins, and businesses need to adjust to market demands, competition, and cost structures. Amazon, Airlines industry examples were quoted to illustrate the concept behind dynamic pricing. Ms.Akshaya M coordinated the guest lecture under the guidance of Dr. B. Poongodi, Associate Professor, KCT Business School.