Technology For Marketing Decision by Ms. Ayishvariya Elango, Senior Associate in Programmatic Advertising at Annalect (Omnicom Media Group) on September 25, 2024.

Ms. Ayishvariya Elango, Senior Associate in Programmatic Advertising at Annalect (Omnicom Media Group), conducted an insightful session on the role of Artificial Intelligence (AI) in Google Ads on September 25,2024 for 50 students of II MBA ( Batch 2023-25). She explained how AI enhances advertising strategies, focusing on smart bidding and programmatic advertising. The resource person is an alumnus of KCT Business School of the recent batch 2022-24.This Session provided a clear understanding of how AI optimizes advertising through smart bidding and programmatic advertising. This technology not only increases efficiency but also allows businesses to reach their target audience more effectively while reducing costs. AI-driven tools are crucial in scaling ad campaigns and improving overall marketing outcomes.The event was coordinated by Ms.Akshaya M, 23MBA009, Ragul S 23MBA120 under the guidance of Dr. B.Poongodi, Associate Professor, KCT Business School.  

Seminar

Marketing 5.0 – Session 1 by Mr. Anbuselvam Govindarasu, Domain Expert, Demandbase, Hyderabad on September 5, 2024

A Seminar Series on Marketing 5.0 was initiated on September 5, 2024. The seminar series facilitated by Mr. Anbuselvam Govindarasu, Domain Expert, Demandbase, Hyderabad covered topics related to Bid Data Decision Making, Processing Data, Dynamic Content Marketing, NLP, Big Data Analytics, Collaborative Human Marketing, Joint Interfaces and Technology integration for Overall Marketing Strategy. The seminar series is part of Technology for Marketing Decision Course for II MBA of Batch 2023-25. The student coordinators Ms.Kalaranjani, 23MBA068, Ms.Akshaya M , 23MA009, and Ragul S, 23MBA120 organized the series under the guidance of by Dr.B.Poongodi, Associate Professor , KCT Business School