Fake Product Exhibition on March 18, 2024.
Natarajan P, 23MBA097 & Gokul G V 23MBA044 of I MBA coordinated a Fake Product Exhibition as part of Consumer Rights Day 2024 . The Consumer Insights Students formed sub-teams with 7-8 members and displayed the sourced fake products from different markets along with the original products on their respective tables. Attorney Ms. Suganthi Nadar, AA, BA, BL, MS, LLM, Mediator Attorney, Pennsylvania, United States was the Jury member who evaluated the exhibits and provided insights. Attorney Ms.Suganthi Nadar also deliberated on Global Perspectives of Internet Marketing on 18 March 2024. Around 55 of I MBA students took away the key points on counterfeit products prevalence and laws governing Internet Marketing through this event organized by Dr.B.Poongodi, Associate Professor – Marketing, KCT Business School.