Dr. M. Deepa

KCT Business School

• Manager – Admissions (2012–2017, 2019) – 7 years
• Alumni Coordinator (2016–2019) – 3 years
• Student Association Coordinator (2019–2021) – 3 years
• FLIP Coordinator (2016, 2019 & 2020) – 3 years
• Outbound Coordinator (2014–2018) – 4 years
• Social Immersion Project Coordinator (2012–2021) – 9 years
• Cultural League Coordinator (2012–2015) – 3 years
• Exit Interview Feedback Analyst – Batches 2018–2020 & 2019–2021
• Forum Coordinator (2013–2020) – 7 years
• Specialisation Coordinator (2019–2020) – 2 years
• Mentoring Coordinator (2019–2022) – 4 years
• YourDost Coordinator (2022 & 2023) – 2 years
• NBA Criteria 9 Coordinator (2019, 2021 & 2022) – 3 years
• NAAC Criteria 5 Coordinator (2020–2022) – 3 years
• ACBSP Standard 3 Coordinator (2021–2023) – 3 years
• HR Centre Curriculum Coordinator (2019, 2021 & 2022) – 3 years
• SC/ST Students Coordinator (2023) – 1 year
• NHRD Student Chapter Coordinator (2022–2023) – 1 year

Kumaraguru College of Technology

• • Operational Head – Admissions (2022–2023) – 2 years
  • General Manager – Admissions & Planning (2023–Present) *

Organizational Behaviour, Human Resource Management, Training & Development, Organizational Development, Recruitment & Selection, Employee Engagement, POSH, and Emotional Intelligence.

Employee Engagement, Career Expectations of Generation Y and Generation Z, and Emotional Intelligence.

• “A Study on the Impact of Personal Stress on the Organizational Work Culture with Special Reference to Sugar Industries, Coimbatore,” CIIT International Journal of Software Engineering and Technology, Vol. 3, No. 11, November 2011 (ISSN: 0974-9748)
• “Impacts of Inflation on Middle Class Consumer Group,” Vol. 1, No. 1, December 2011 (ISSN: 2250-2971)
• “Problems Faced by Women Construction Workers in Construction Sites,” International Conference on “Ever Growing and Never Ending Managerial Challenges,” Volume 2, Issue 11, November 2011 (ISSN: 2229-4848), pp. 67–80
• “Disseminating Health Care Service to Rural Women,” International Conference on “Ever Growing and Never Ending Managerial Challenges,” Volume 1, Issue 2, December 2011, pp. 1–10 (ISSN: 2249-1260)
• Celebrities as Brand Ambassadors and their Impact on Overall Brand, Vol. 1 (ISBN: 978-93-80530-17-8)
• Innovative Practices in Management, Nehru Journal of Research and Management, Vol. 3 (ISSN: 2230-7974)
• Crowd Sourcing – A New Management Paradigm, Sree Narayana Guru Institute of Management Studies (ISBN: 978-93-81537-02)
• “Analysis of Work-Life Balance of Female Nurses Working in ICU Departments of Medical Centres and Hospitals,” Indian Journal of Applied Research, Vol. 6, Issue 5, May 2016 (ISSN: 2249-555X; Index Copernicus Value: 74.50; Impact Factor: 3.919)
• “A Study on Employee Engagement and its Impact on Organizational Citizenship Behavior in an IT Industry,” Global Journal of Research Analysis, Vol. 6, Issue 3, March 2017 (ISSN: 2277-8160; Impact Factor: 4.547)
• “A Study on Students’ Perception towards Various Facilities in Kumaraguru College of Technology, Coimbatore,” International Journal of Pure and Applied Mathematics, Vol. 119, No. 17, 2018, pp. 2675–2685
• “Need for Freedom and High Career Aspiration of Gen Y Students of Selected B-Schools in Coimbatore District,” International Journal of Pure and Applied Mathematics, Vol. 119, No. 17, 2018, pp. 2147–2158
• “A Study on Consumer Activism and Consumer Knowledge on Cavins Dairy, Tiruppur,” International Journal of Pure and Applied Mathematics, Vol. 119, No. 17, 2018, pp. 2119–2136
• “A Study on Relationship between Locus of Control and Occupational Stress at Spinning Mills with Special Reference to Coimbatore,” International Journal of Pure and Applied Mathematics, Vol. 119, No. 17, 2018, pp. 2425–2435
• “A Study on the Level of Commitment and its Impact on Performance in a Manufacturing Industry, Coimbatore,” International Journal of Pure and Applied Mathematics, Vol. 119, No. 17, 2018, pp. 2007–2024
• “Generation Y and their Workplace Engagement – A Conceptual Study,” Journal of Management and Science, UGC-approved, Vol. 1, Issue 3, Feb 2018 (ISSN: 2249-1260)
• “A Study on Generation Y and their Career Expectation in a B-School, Coimbatore District,” Journal of Management and Science, UGC-approved, Vol. 1, Issue 3, Feb 2018 (ISSN: 2249-1260)
• “A Study on Career Expectations of the Millennial Employees of Top-Performing Private Sector Banks in Coimbatore District,” Journal of Management Research and Analysis, Vol. 5, Issue 3, September 2018 (ISSN: 2394-2770; Impact Factor: 4.878)
• Dr. Ramachandran & Dr. Deepa Manickam, “A Study on Employee Engagement at Bosch Engineering and Business Solutions Private Limited, Coimbatore,” ISSN: 0913-4120, May–June 2020
• Deepa Manickam & Latha (2021), “A Study on Emotional Intelligence and its Impact on Employee Performance in Service Sectors of Coimbatore District,” Turkish Journal of Computer and Mathematics Education, Vol. 12, No. 11, 2021, pp. 4636–4646
• Dr. Latha & Dr. Deepa Manickam, “Strategic Market Orientation and Financial Performance: The Study of Insurance Organizations in India,” Psychology and Education, 2021 (ISSN: 0033-3077)
• Dr. Ramachandran & Dr. Deepa Manickam, “A Study on Organizational Culture and Employee Engagement,” SPECIALUSIS UGDYMAS, Scopus, 2022
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• “Myths about Entrepreneurship,” National Conference on Role of Technical and Management Institutions in Cultivating Entrepreneurs, VLB Janakiammal College of Management and Technology, 18–19 Sep 2009
• “Banking Industry in India: Paradigms & Innovative Practices,” National Conference on Global Economy, Park Global School of Business Excellence, 25 Feb 2010
• “Investing in Workforce – A Way to Crisis Management,” National Conference on Crisis Management, Adithya Institute of Technology, 23 Sep 2010
• “Effectiveness of Grievance Handling Mechanism in Royal Knits, Tirupur,” National Conference on Advanced Management Concepts, RVS Faculty of Management Studies, 16 Dec 2011
• “A Study on Market Potential and Customer Reference on Rice Bran Oil,” National Conference on Crowd Sourcing, Sree Narayana Guru Institute of Management Studies, 4 Feb 2012
• “Work-Life Balance: An Innovative Management Practice Adopted by Spinner Pipes Pvt Ltd,” National Conference on Innovative Management Practices in Modern Business Era, Nandha College of Technology, 22 Mar 2012
• “A Study on Competency Mapping on HR Perspectives with Reference to CTS Chennai,” National Conference on Management Practices at Crossroads: Challenges and Opportunities, Kongu Engineering College, 4 Apr 2012
• “A Study on Employee Engagement and its Impact on Organizational Citizenship Behaviour,” National Technical Symposium, Sri Krishna College of Engineering and Technology, 23 Mar 2017
• “Robots and their Workplace Influence,” National Conference on Education, Management and Social Sciences, Sankara Institute of Management Science, 2 Mar 2018
• “Artificial Intelligence and its Business Application in the Fast Developing Technological World,” National Conference on Education, Management and Social Sciences, Sankara Institute of Management Science, 2 Mar 2018
• “Promotion of Sukanya Samriddhi Yojana and Upliftment of Girl Children – Sustainable Development Goal 5: Gender Equality,” International Conference on Translating Sustainable Development Goals into Action, 22 Jan 2021
• “A Study on Satisfaction towards Labour Welfare Measures at PPC Private Limited”
• “Reimagining Human Resources and the Workplace in the Age of Artificial Intelligence,” International Conference on Human Resource Management (ICHRM) 2025, Loyola Institute of Business Administration in collaboration with Le Moyne College, Madden School of Business and Economics (USA), and Santa Clara University (USA), 8 Mar 2025

• “Leadership Style and Employees’ Cultural Orientation on Motivation and Performance,” Loyal Institute of Business, 7 Apr 2017
• “Ice is Melting: Need for a Strategic Decision,” Sona College of Technology, 22 Sep 2017
• “KY Consultancy Company and its Recruitment Design,” Management Case Conference 2021, PSG Institute of Management, 30 Oct 2021
• “The Dynamics of Recruitment in Analytical Organizations,” Management Case Conference 2021, PSG Institute of Management, 30 Oct 2021
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• Guest Speaker, Career Guidance Program on Stress and Coping Strategies, Periyar University, Salem
• Former Member, Vidyalaya Management Committee (VMC), Kendriya Vidyalaya Airforce Station, Sulur, Coimbatore
• Subject Expert for part-time contractual teacher interviews, Kendriya Vidyalaya, Airforce Station Sulur, 15 Mar 2019
• Resource Person for Ethics, Final Year MBA Students, TIPS Global Institute of Management, 12 Dec 2018
• Delivered career guidance talk on All India Radio, 23 Oct 2018
• Organised Faculty Development Programs, KCT Business School
• Consultant for Skill Matrix Project, Pricol Technologies Limited
• Resource Person, State-Level Seminar on Multimedia Communication, GRD College of Science
• Resource Person, Entrepreneurial Development Programs and Confidence Building for Shanthi Ashram Staff
• Resource Person for Time Management, Stress Management, Self-Awareness, Emotional Intelligence sessions across multiple institutions, corporates, and government organizations including CISF, Airport Authority of India, Agri Entrepreneurs, Subash Arts and Science College, and Periyar University
• Event Chair for Student Seminar on Contemporary Management Thoughts, Sree Narayana Guru Institute of Management Studies, 1 Apr 2017
• Selection Board Member, Kendriya Vidyalaya Coimbatore & Air Force Station Sulur, 19 Mar 2017
• Delivered talks at international conferences on SDGs, women leadership, and entrepreneurship development
• Chief Guest, Annual Day Function, BOON MY FIRST SCHOOL, Erode, 24 Dec 2022
• Resource Person, Life Skills Education for Scheduled Caste Students, Periyar University, 3 Mar 2023
• Subject Expert, Board of Studies, MBA Department, Rathinam Technical Institute, 7 Mar 2025
• Resource Person, NABARD-funded Training on Mastering Business Communication and Negotiation Skills, 20 Feb 2025
• Speaker, Monday Musings: Emotional Intelligence for Personal Growth
• Guest Speaker, KPR Quantum Unit 3 (Audience: 5,300+ employees)
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• Coordinated Social Immersion Projects at KCT Business School for 9 years
• Trained Anganwadi workers and women in tailoring skills
• Conducted one-year training program for CISF personnel at Coimbatore Airport
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• Certificate of Excellence – Support Toward MBA Admissions, 2014–15
• Certificate of Excellence – Faculty Alumni Connect, 2016–17
• Certificate of Excellence – Best Faculty Department Contributor Award, 2020–21
• Engal Aasan Award for Teaching, 2022–23