Micro Market Study of Brand SFL in the Pollachi Cluster on August 1, 2016
Dr. Mary Cherian, Professor & Head CoM has submitted the report and made a presentation of the findings for the consultancy undertaken for Sakthi Finance Ltd on August 1, 2016. Mr. BalaSubramaniam MD , Special Officer – Projects Ms. Shruthi and Department Heads from SFL and across Sakthi group companies were present. The consultancy comprised of a micro market study of Brand SFL in the Pollachi cluster which includes 3 areas Pollachi, Udumalpet and Kinathukadavu. Customers of SFL and white space market were explored in order to understand the challenges that the company faced, suggestions were given for improvements in the existing process in order to deliver better value to customers and newer revenue models proposed. 4 students of II MBA Mr. Sabarishan D, Mr. Vishnu Sakravarthy N, Mr. Muralidar N & Mr. Yogesh N were involved in the consultancy as part of their internship project.