Consultancy for ‘ Jai Sri Ram Food Products’

Consultancy for ‘ Jai Sri Ram Food Products’ from May 29, 2023 to 21 February 2024.

A paid marketing consultancy was offered for Sri JaiSriRam Foods, Krishnagiri District. The consultancy was offered by Dr.B.Poongodi, Associate Professor – Marketing,  in design and developing an e catalogue for JSR Foods.  Mr. Venkat, Proprietor of Jai Sri Ram Food Products, Krishnagiri district has approached KCT Business School to promote his firm among the prospective buyers. After discussion the team lead by Vishnu Prakash, K (22MBA175), consisting of Bharathi C T (23MBA023), Dharsini K (23MBA031) and Hari Prasath S (23MBA047) under the guidance of Dr.B.Poongodi worked on designing the catalogue, product theme of Tomato, Red Chilli, Soya Sauce, Mixed Fruit Jam. The content was developed through deliberations with Mr.Venkat & employees of Jai Sri Ram Foods by the student team in July 2023. The content was further developed and whetted through a direct factory visit on 29 November 2023. Mr.Venkat is a KCT alumnus; the company is a proprietary start-up , the consultancy was offered from 29 May 2023 and successfully completed on 21 Feb 2024.

The Team handing over the catalogue developed to Mr Venkat, Proprietor, Jai Sri Ram Foods, Krishnagiri on 21 Feb 2024.