Dr.A,Latha,. N,Gokul,.& Chipichakkaravarthy,R. (2022). A Study on Consumer Preference Over the Retail Format During and Post Covid Pandemic And Adoption of Digital Technologies to Meet Shopper's Expectations. IEEE – XPLORE, 2022 International Conference on Advanced Computing Technologies and Applications (ICACTA), 2022, pp. 1-7, https://doi.org/10.1109/ICACTA54488.2022.9753013. Scopus Indexed Publications Dr.Deepa Manickam (2022)" A Study on Organizational Culture and Employee Engagement SPECIALUSIS UGDYMAS, Scopus, vol1, NO.43(2022) page 391- 412.

A team of students of batch 2021-23 and faculties Dr B.Poongodi, Assistant Professor and Dr Priyadharsini, Assistant Professor, Fashion Technology Department,  Mr T.Deivasigamani, Senior Handloom Weaver, The Centre for Weaver, Samathur and Dr P.Mohanamani, Assistant Professor visited Sadumugai village near Sathyamangalam on April 20, 2022, as  part of problem-based learning. Sadumugai is one of the largest handloom weaving clusters for soft silks. In the whole process, the team interacted with master weavers, handloom weavers, workers at the dyeing unit and yarn assembling unit. Interactions were streamlined in such a way to understand the complete value chain. The field study also found ... Read More

Events for the SMD 2022 were Map And Tap- Every Strategy Matters Go Under the Hammer–Find The Big Bull In You Ideate To Innovate – Kindle Your Entrepreneurial Spirit  Members of the 8 Student chapters of the Coimbatore Management Association participated with a maximum of 15 students per chapter. all on-stage events were judged by eminent panelists. 100 students from student chapters of CMA participated in the event  Map & Tap - Every Strategy Matters  This event was to showcase the ability to apply the marketing concepts and tools learnt in classrooms in the real-life business scenario. Winner- GRG School of Management Studies  Tarunya Rajam S Kaushika Bhaskaran Srudhi Sree ... Read More

KCT Business School hosted the 2022 edition of the National Level Student Management Day – the hallmark event of the Coimbatore Management Association on March 25, 2022. This being the Centenary celebrations of our Founder Dr. Mahalingam Ayya, the Student Management Day started with the lighting of the lamp and paying floral tributes to the Great Visionary. This event was also a curtain raiser for the Student Chapter of CMA at KCT.  The welcome address was given by CMA President Mr Jayakumar Ramadas, MD, Mahendra Pumps, Coimbatore. He declared open the Student Chapter of CMA at KCT. BS and handed over ... Read More