Case Study Writing &Teaching at KCTBS
KCT Business School (KCTBS), faculty members actively engage in writing high-quality case studies that reflect real-world business challenges. These case studies are developed through rigorous research and industry collaboration, ensuring relevance and practical application. Faculty members emphasize contemporary business issues, strategic decision-making, and problem-solving methodologies in their case writing process. The case studies cover diverse domains such as finance, marketing, operations, and entrepreneurship.
KCTBS adopts an interactive case teaching approach, fostering critical thinking and analytical skills among students. Faculty utilize structured discussions, simulations, and role-plays to enhance learning outcomes. Students actively participate in analyzing business scenarios, formulating solutions, and defending their viewpoints. The teaching methodology aligns with global best practices, making learning dynamic and engaging. Case studies authored by KCTBS faculty are published in reputed academic platforms and case repositories. These cases contribute to the body of knowledge in business education and are widely used by educators and researchers. KCTBS also conducts workshops and faculty development programs on case writing and teaching. The institution encourages industry collaborations to develop real-world business cases for enhanced learning. Through case-based learning, KCTBS bridges the gap between academic theories and business realities. The case study pedagogy prepares students for leadership roles by simulating real-world decision-making scenarios. KCTBS remains committed to excellence in case writing and teaching, contributing to high-quality business education.
Cases Developed by KCTBS Faculty
| Faculty | Case Title | Course | Year |
|---|---|---|---|
| Dr K.R.Senthilvelkumar | Would Mondelez branch out into plant-based products in India | Brand Management | 2022-23 |
| Dr K.R.Senthilvelkumar | The Rewire that unwired Harley Davidson from India | Brand Management | 2021-22 |
| Dr.S.Jaisankar | Empowering Faculty for the New-normal with e-Learning Platform | Business Organization | 2020-21 |
| Dr. Shripria V | Organic by Nature: The Juicy Chemistry fairy tale | Entrepreneurship Management | 2020-21 |
| Dr. Shripria V | Innovation at Renuka Industries | Entrepreneurship Management | 2020-21 |
| Dr. Shripria V | Sri Ram Foundry -Managing succession in a family business | Entrepreneurship Management | 2020-21 |
| Dr.S.Jaisankar | Re-Designing the Classroom Teaching Methodology | Business Communication | 2020-21 |
| Dr.S.Jaisankar | Milky Mist – Managing the Cold Supply Chain | Supply Chain Management | 2018-19 |
| A.Latha | Women an Emerging segment in Fitness Market | Marketing Management | 2017-18 |
| M.Deepa | The Ice is Melting- Need For Strategic Decision | Strategic HRM | 2017-18 |
| Dr.P.Mohanamani | Financial Statement Analysis of Avirate Exports | Finanacial Management | 2017-18 |
| Dr.P.Nalini Dr.R.Gokilavani |
E -Marketplace and SMEs Business Operations –Will It Pay Way for Operational Efficiency? | E-commerce | 2017-18 |
| Dr. R. Vinayagasundaram | Suguna Poultry Production through Contract Farming | Operations Management | 2017-18 |
| Dr. S. Jaisankar | Valarmathi Hatcheries | Supply Chain Management | 2017-18 |
| Dr. S. Sangeetha | Consortium Loans – will it work for Indian Banks? | Commercial Banking | 2017-18 |
| Dr. S. Sangeetha | Fly not Kingfisher – A Case on Indian Aviation Industry | Finanacial Management | 2017-18 |
| Dr. S. Swaminathan | Sunshine Distributor – Evaluating Channel Profitability | Stratergic Management | 2017-18 |
| Dr. V. Kannan, Professor | Planning for Cement Manufacturing Company | Operations management | 2017-18 |
| Dr. V. R. Nedunchezhian | Airlines Yield Management | Financial Management | 2017-18 |
| Dr. B. Poongodi | Store, Shopping and Sports | Marketing Management | 2017-18 |