Workshop

Skill-based workshops are an excellent way for students to develop skills and gain an edge in the job market. The prime objective of seminars and workshops is to assemble the like-minded intellectuals and professionals to trade ideas, thoughts, and views related to a specific topic

Demystifying Intellectual Property Rights by Mr. Jothi Murugan Registered Patent & Trademark Agent for Indian Patent Office Proprietor of INVENIRE

on December 5, 2024.

The workshop, Demystifying Intellectual Property Rights, was organized on December 5, 2024, for I MBA students (Batch 2024-26).  The session, led by Mr. Jothi Murugan, provided participants with practical insights into intellectual property through a series of real-world cases and interactive discussions. The workshop offered a comprehensive exploration of IPR, focusing on trademarks, copyrights, and patents. He emphasized the importance of IPR in safeguarding innovation and promoting creativity. He reiterated the role of IPR in Start-ups & SME’s. The workshop was organized by Mr. Nikhil Jonathan – Assistant Professor

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eCRM powered by ZOHO by Mr.Sampath J, Zoho Corporation, Chennai  

on November 21, 2024.

November 21, 2024, KCT Business School hosted an insightful workshop on “eCRM Powered by Zoho” for 60 II MBA students (Batch 2023-25), conducted by Mr. Sampath Kumar J., Manager – Training & Certification, Customer Success, Zoho Corporation. The full day event offered students practical exposure to Zoho CRM’s functionalities and its role in improving business operations.

Mr. Sampath Kumar, a seasoned CRM expert with over a decade of global experience across USA, Europe, Singapore, and Australia, shared his extensive knowledge of Zoho’s CRM modules. He guided students through key features, including:

• Sales Automation: Streamlining lead generation and deal closure processes.
• Workflow Rules: Automating repetitive tasks to enhance efficiency.
• Behavioral Segmentation: Utilizing CRM analytics for personalized customer experiences.

The workshop featured interactive sessions with hands-on practice, providing students with a deeper understanding of how Zoho CRM can be utilized to optimize customer engagement, improve sales processes, and achieve better business outcomes across various industries. The workshop was coordinated by Dr. Poongodi B, Professor-Marketing