Run for Native Tribes Marathon

The Run for Native Tribes Marathon, organized as a part of the heightening the impact of Social Immersion Project (SIP) of KCT Business School, unfolded on March 3, 2024. With over 600+ spirited participants, this event transcended mere athleticism, embodying a profound commitment to social responsibility and positive change. For three consecutive years, SIP has been a catalyst for transformative change in the Kallar Pudur tribal community. This year’s marathon marked a significant milestone in SIP journey, rallying support for 13 developmental projects aligned with the UN SDGs 2030. This mega event not only raised crucial funds but also generated invaluable awareness about the challenges faced by tribal communities. The marathon witnessed an outpouring of support from various stakeholders – Platinum Sponsor – Ezon Energy Solutions, Gold Sponsor – Shankaraas Catering, Silver Sponsors – Ozotec and Janatics, Bronze Sponsor – Carex Services, and other esteemed sponsors and partners who contributed to the success of this event. ‘Run for Native Tribe’ marathon was conceptualized and organized by Dr. B. Poongodi and Dr. Maria Tresita Paul V., KCT Business School. Participants had the opportunity to make a tangible difference by opting for specially designed marathon t-shirts, including those hand-painted by tribal children. These shirts not only added a personal touch to the run but also spread joy and uplifted the spirits of those in need. Together, significant strides have been taken towards fostering social, economic, and behavioral changes in the tribal community while instilling a sense of social responsibility among management students.