A case based workshop on “Multivariate Analysis” was organized and conducted on April 10, 2017 for I MBA students of batch 2016-18. The workshop by facilitated by renowned author/ academician Dr. Rajendra Nargundkar, Professor in Marketing, Indian Institute of Management, Indore. The session concentrated on understanding about data structures, data survey and questionnaire designing for various applications of multivariate analysis. The session was conducted through the practice session for better understanding. The workshop was coordinated by Dr.V.Kaarthiekheyan, Associate Professor CoM.