Workshop on Management Research – Current Trends, Tools and Techniques

Workshop on Management Research – Current Trends, Tools and Techniques

Date :  23 & 24 April, 2021

Time : 10:00 AM to 1:00 PM

Mode: Online – MS Teams

About the Program

Management Research has witnessed a massive transformation during the last two decades, with the advent of technology, surge in social media and related transformation in the various avenues of Management arena, dynamic policies and frameworks, perceptions of the Millennials and so on. Undoubtedly, what has fuelled the interest of researchers are the increasing complexity of research problems in these diverse areas, and the desire for a deeper understanding in this evolving management landscape. In this context this program is aimed to provide an overview on the recent trends happening in the various domains of Management research.  Eminent speakers in the field of Management Reseach will provide insights on the contemporary trends in the realm of Management Research.

Understanding of the apt tools and techniques for carrying out research is undeniably the focal point of Management Research. Furthermore, identification and application of the right tool to the right problem will serve as an impetus to carry out a successful Research. This program also offers an overview and hands-on experience of the key tools and techniques that can be applied to Management research problems encompassing Descriptive analysis, Regression Analysis, Factor Analysis and Structural Equation Modelling.

Program Highlights:

  • The program provides the current research trends in the various domains of Management.
  • The program uses practical case studies for providing conceptual understanding on the techniques of Research.
  • The participants shall be provided with the copy of the content discussed during the sessions.
  • E certificates will be provided to the participants.

Session Details

Day Session Topic Speakers Session Timings
23 April, 2021 Overview of Management Research Dr. V Srividya 10.00 AM to 11.00 AM
Current Trends in Marketing Research / Financial Reseach/ HR Research- Parallel Sessions Dr. Mary Cherian / Dr Sunil Kumar/ Dr Susan Abraham 11.00 AM to 12.00 PM
Introduction to Tools in Research and Descriptive Analysis Dr. P Mohanamani 12.00 PM to 1.00 PM
24 April, 2021 Regression Analysis Dr. A Latha 10.00 AM to 11.00 AM
Factor analysis Dr. S Jaisankar 11.00 AM to 12.00 PM
Structural Equation Modelling Dr. D Susana 12.00 PM to 1.00 PM

Brief Profile of Resource persons

Resource personProfile
Dr. Mary Cherian
Professor and Head
KCT Business School Coimbatore.
Dr. Mary Cherian is a very keen educator, a qualified and experienced marketing professional with 25 years of experience helping individuals and companies in marketing and institution building. She has offered her expertise on projects varying from estimating marketing potential to developing strategies for products and companies to guiding companies on their vision/ mission/strategies and alignment of all these to achieve organizational goals. Her areas of interest include Service Marketing, Consumer Behaviour, Social Marketing/Entrepreneurship and Balanced Scorecards.
Dr. V Srividya
Professor
PSG Institute of Management Coimbatore  
Dr. V Srividya with 20 plus years of academic and Industry experience is   currently engaged in teaching courses on Investment Management and Financial Services. Her Research interests are in the areas of Capital Markets, Microfinance and Behavioural Finance. She undertakes consulting assignments on revival and restructure of small businesses and institutions.
Dr. Sunil Kumar
Professor and Deputy Registrar(E&E)
Alliance School of Business Bangalore
Dr. Sunil Kumar has more than 18 years of academics and administrative experience. He has earned his Ph.D. in Economics, M.Phil. in Economics, MA in Economics and PGDM. He has also completed various certification courses in Economics and Management from institutions of repute such as Stanford University, University of California, and University of Texas System etc. He has also been awarded the degree of Doctor of Letters (D.Litt.) by the International Economics University.
Dr. Susan Abraham
Professor and Head – MBA
SCMS School of Technology and Management Aluva  
Dr. Susan Abraham has 25 years of experience in teaching. Her research interests are in the areas of Employee Engagement, Learning and Development and Performance Management. She has several published papers in national and international journals.
Dr. P Mohanamani
Assistant Professor
KCT Business School Coimbatore
Dr.P Mohanamani has over 11 years of teaching experience. She handles courses on Accounting, Financial Management and International Finance. Her areas of interest in research include Foreign capital flows, Capital market, Econometrics in finance.
Dr. A Latha
Assistant Professor
KCT Business School Coimbatore
Dr. A Latha has 12 years of Experience in academics and has also worked in service sector for 2 years. She facilitates subjects in the areas of Marketing domain and quantitative papers including Decision models for Management using TORA software, Research Methods using SPSS, and Business statistics using the applications of Excel.
Dr. S Jaisankar
Associate Professor
KCT Business School Coimbatore
Dr. S. Jaisankar with 2 decades of experience engages in teaching Supply Chain Management, Operations Research, Production and Operations Management and Research Methods. His subject areas of interest are Supply Chain Management, Lean Manufacturing, Innovation, Project Management and Technology Management. He is a recognised Lean Consultant by Entrepreneur Development of Innovation India, Chennai, a Certified professional on “Lean Six Sigma Green Belt” by Juran Academy and recognized Lean Trainer for Certification for Lean Six Sigma Council, USA.
Dr. D Susana
Assistant Professor
KCT Business School Coimbatore
Dr. D Susana has over 20 years of Industry and academic experience. She handles courses on Accounting, Financial Management, SAPM, International Finance, Financial Services and Behavioural Finance. Her research interests are in the areas of Capital markets, Behavioural Finance and Fintech.

Who can Attend

The program is suited for students pursing Post Graduation, Research Scholars and faculty members from Humanities and Social Sciences discipline.

Payment Details

  • Confirmation of Registration is based on first come first serve basis.
  • A nominal registration fee is charged for all the participants of  INR 501 ( INR 425 + INR 76 for GST)
  • Participants should deposit the registration fees of INR 501 (inclusive of taxes) in the following account and fill the registration form with payment details

Account Details

1. Name of the Bank : Karur Vysya Bank, Saravanampatti Branch KCT Campus, Coimbatore – 641 049

2. Account Name : KCT BUSINESS MANAGEMENT ACCOUNT

3. Account No. : 1245135000000423

4. Account Type : Current Account

5. RTGS/NEFT/IFSC Code : KVBL0001245

Program Convener

Dr Mary Cherian
Professor and Head
KCT Business School
Kumaraguru College of Technology
Coimbatore- 641049

Program Organisers

Dr V Shripria
Professor
KCT Business School
Kumaraguru College of Technology
Coimbatore- 641 049
E mail: [email protected]

Dr D.Susana,
Assistant Professor
KCT Business School
Kumaraguru College of Technology
Coimbatore- 641 049
E mail: [email protected]
Ph no. 99946 00013

/ April 2021
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