A Webinar on Nuances of Conversation Rate Optimization was organized on November 11, 2020. Mr. Deepak, Pre-Sales Manager, Zoho Corp was the resource person for the webinar initiated by KCT. BS Student Association and 29 students participated in the webinar, which included students from both major and minor marketing specialization. The faculty team of marketing Dr. Nalini P, Dr. Latha A & Dr. Poongodi B were present. The webinar on Nuances of Conversation Rate Optimization enhanced the idea of conversion rate optimization from its root. The facilitator began the session by giving a brief about the definition of conversion rate. He taught the optimization approach and enhanced on the concepts with real time examples by sharing his domain expertise. The facilitator touched upon the different tools like heat maps, google analytics. The webinar gave a brief idea about conversion optimization and its tool and how students can implement it in their webpage to make it more effective. The webinar was organized by Chipi Chakkaravarthy- Marketing Forum Manager.