Study on Market Potential for Safety Locker Services for Sakthifinance Financial Services Ltd, December 2017 and May 2018

Study on Market Potential for Safety Locker Services for Sakthifinance Financial Services Ltd, December 2017 and May 2018

Latha. A, Assistant Professor, Centre of Marketing has executed a consultancy project for Sakthi Safety Lockers, a service offered by Sakthifinance Financial Services Ltd. The study was conducted between December 2017 and May 2018. Assessing the Market Potential for Sakthi lockers at Vadavalli, estimating the market and brand penetration for locker services and understanding the customer perception towards locker services are the major objective of this study. The study involved both quantitative and qualitative research. Quantitative study was conducted through a survey instrument, while focus group discussion with various stake holders was conducted as a part of qualitative study. 12 students of I MBA were involved in data collection process. The study finally highlighted the existing potential and also other major issues which Sakthi lockers faces and provided actionable suggestions.

Study on Market Potential for Safety Locker Services for Sakthifinance Financial Services Ltd, December 2017 and May 2018

Study on Market Potential for Safety Locker Services for Sakthifinance Financial Services Ltd, December 2017 and May 2018

Study on Market Potential for Safety Locker Services for Sakthifinance Financial Services Ltd, December 2017 and May 2018

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