Abarna K (21MBA003), Aishwarya Devi C V (21MBA010), Ashwathy P Sathyan (21MBA018), & Dr Poongodi B. (2022) published an article titled “Consumer Purchasing Decision towards Skin Care Products”, in the International Journal of Engineering and Management Research, Aug 2022 Volume12(Issue 4),pp 4–7. https://doi.org/10.31033/ijemr.12.4.2. The journal is an open-access, bi-monthly, double-blind peer-reviewed international journal for engineering and management-related topics. e-ISSN: 2250-0758; p-ISSN: 2394-6962.