Brands of Kongu Region by CMA
Coimbatore Management Association hosted a session on Brands of Kongu Region on January 8, 2022 where the organisers shared the Kongu experience in Brand building with three major contributors in 3 different categories. The dairy business that is moving steadily to pan India level the Milky Mist brand- a humble beginning to what it is today. The Repose Mattress, brand the technology ideation and start up till expansion – the story. The history of the Kirtilal business from Jewellery to construction and printing, how the conglomerate business has grown over a period of time. The students understood how the brands of Kongu region evolved and are successful. This program was hosted by CMA and the participating student chapters were from 6 business schools of Coimbatore and our 36 students from the KCT Student chapter of CMA were a part of this Program , coordinated by Dr. Shripria V, Professor- Entrepreneurship.