Student Paper Presentation
Student Paper Presentation
Karthika, R,. Ganesh, Babu, S. (Batch 2017-2019) presented a paper “A Study on Assessing Brand Equity through the Application of Brand Asset Valuator Model (Bav) With Reference To “Green Trends” and won the first place in the “BIT MAN – FEST 18” –conducted by The Department of School of Management Studies, Bannari Amman Institute of Technology on March 2, 2018 under the guidance of Latha.A, Assistant Professor, Centre of Marketing.
