Field Study

As part of our Marketing Management course – teaching and learning process, (Batch 2023-2024) first year (3rd batch) students and Project management students visited the Decathlon sports store located at Avinashi Road organized by Dr P.Thamaraiselvi, Associate Professor, KCTBS on 27th October 2023. During the visit, the students were made to learn various concepts of marketing like Philosophies of Marketing, Segmentation Targeting Positioning (STP), and Designing of Marketing Mix components related to products in Decathlon stores. The students interacted with the stores head Mr. Prakash and they were taken through the store arrangements for better understanding of retail management process.