As a part of Strategic Management course offered to the II MBA students (Batch 2017-19) a guest lecture on Strategic Formulation and Implementation was conducted on November 20, 2018 at Swami Vivekanandha Hall. Mr. Sunderasan P presented the various issues and practices, concepts and applications of strategy formulation and implementation across auto sectors of India. He also shared the industry best practices with reference to auto components manufactures namely Pricol, Maruti and TVS. This guest lecture was coordinated by Dr. Kaartheikheyan V, Associate Professor, Centre of Marketing.