STP-Telecom Perspective by Mr.Ranjit Krishnan, Aircel Ltd on March 13, 2017

STP-Telecom Perspective by Mr.Ranjit Krishnan, Aircel Ltd on March 13, 2017


A guest lecture on STP-telecom perspective was facilitated by Mr.Ranjit Krishnan, Aircel Ltd on March 13, 2017, as part of marketing Management course for I MBA students (Batch 2016-18) The guest lecture focused on the bases on segmentation in general marketing and the implementation of segmentation in the telecom sector. He briefed about the Revenue Market Share and Customer Market share of telecom companies and the strategies used by the companies to attain maximum RMS and CMS. He addressed the audience about the current market scenario of telecom sector after the entry of Jio in the market which holds and focuses on majority CMS. The guest lecture was coordinated by Dr. Nalini P, Assistant Professor along with a student coordinator.

STP-Telecom Perspective by Mr.Ranjit Krishnan, Aircel Ltd on March 13, 2017

STP-Telecom Perspective by Mr.Ranjit Krishnan, Aircel Ltd on March 13, 2017

STP-Telecom Perspective by Mr.Ranjit Krishnan, Aircel Ltd on March 13, 2017

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