As a part of the Digital Marketing course, an online guest lecture on “Social Media Marketing” was organized on November 15, 2021. Mr. Karthik Viswanathan , Founder of Idea ITL was invited to facilitate the session. Over the years the speaker has worked on Branding, New Product Development, Marketing research and social media campaigns. The forum provided inputs on the guidelines to be followed for running successful campaigns in social media. The speaker also explained the importance of conducting research to understand consumer behaviour and identifying appropriate social media channels for executing effective campaigns by quoting examples through live case studies. The students understood the significance of using both traditional and digital communication strategies for maximizing the campaign objectives. Around 40 students of batch 2020 – 2022 benefited from this program. This guest lecture was coordinated by Dr. Latha A, Assistant Professor- Marketing.