Mr. Hari Babu was the resource person for the Webinar on SEO (Search Engine Optimization)- A tool for business development on September 8, 2020 . 63 students of II MBA Batch 2019-21 from Digital Marketing participated in the webinar. The webinar on Search Engine Optimization enhanced the idea of SEO from its root. The facilitator began the session by giving a brief about inbound and out bound marketing. The speaker taught the concepts with real time examples by sharing his domain expertise. The facilitator helped to understand how to use different tools like Google Search Console and gave an idea about back links concept and showed a demo of Disavow tool. The webinar gave a brief idea about SEO and how students can implement it in their webpage to make it more effective. The webinar was coordinated by student coordinators Devi M and Vanisree D ( Batch 2019-21) under the guidance of Dr. P. Nalini – Assistant Professor, Marketing.