Mr. Manikandan, Area Manager- Sales, ITC Limited shared his experience in the field of Sales and Selling to Channels and their Opportunities– An Experience sharing on April 3, 2019. Around 35 Core marketing students of I MBA (Batch 2018-20) participated in the guest lecture. The session highlighted the Retail, Whole sale marketing channels and the contemporary sales techniques in approaching the customer. He shared his work examples to make the session more interesting and engaged the students well. He shared the advantages of different types of channels and their positives and their negatives. It was an eye opener for all the marketing students who are heading for core jobs in future. The event was organized by Dr. P. Nalini, Assistant Professor, Center for Marketing and student coordinator Mr.Balaji I MBA (Batch 2018-20).