Faculty Case Publication

1. Dr. Poongodi, B,. &  Prithvi, S,S. (2021).  Organic Search – Will that work for a startup firm? Compendium of Management Case studies, pp: 122-127;  ISBN 978-93-93229-43-4, Clever fox publishers as 2021 edition 

Faculty Case Presentation

1. Dr. S Jaisankar presented a Case, Khadi-A Cloth of Character in  the Case Conference 2022 organized by LIBA, Chennai  on February 17-18, 2022 

Student Paper Publication

1. K, Aditya, Sobika,. & Vivekraj, S,N. (2021).   A Study on Predicting Customer Willingness to Order Food Online During Covid-19 Pandemic Using Machine Learning Algorithms. IEEE – XPLORE. December 2021, Vol;1, PP: 236-241; ISSN : 2473-2001, Impact Factor 5.224,DoI; 10.1109/ICCCT53315.2021.971190