RESEARCH & PUBLISHING
Faculty Paper Publication
Dr. B, Poongodi,. Dr. J, Clement, Sudhakar,. and Santhosh, Kumar, R. (2021). published an article Digital Transformation in Retailing: Proximity Marketing – Influences on Customer Engagement. NVEO – Natural Volatiles and Essential Oils journal in Q3, Volume 8, Issue 4, 2021, pp 14845 – 14867 . ISSN 2148-9637. NVEO is an open access, scopus indexed journal
Faculty Paper Presentation
- Dr. S. Jaisankar and Amankumar Dubey, presented a paper titled “Khadi India Business Model for Sustainable Development” in the Fourth National Level Conference on “Metamorphosis of Modern Management and Research (NC 3MR 2021) organized by School of Management Studies, Bannari Ammam Institute of Technology, Sathyamangalam held on December 29,2021.
- Dr.Susana D and Sylvia S presented a paper titled, Does Twitter content predict the Exchange rate movements during Covid 19 pandemic? Evidence from USD/INR exchange rate, in the IIF International Research Conference organized by Indian Institute of Finance, UP. from , November 27& 28 and December 1 & 2, 2021.
Student Paper Presentation
- Sylvia S presented a paper titled, Does Twitter content predict the Exchange rate movements during Covid 19 pandemic? Evidence from USD/INR exchange rate, in the IIF International Research Conference organized by Indian Institute of Finance, UP. from , November 27& 28 and December 1 & 2, 2021 under the guidance of Dr. Susana D. Assistant Professor, Finance
- Dr. S. Jaisankar and C. Julian Gnana Dhas presented a paper titled Green Supply Chain Practices for Floriculture Market at the International conference on Emerging Green Energy Technologies & Environmental Sustainability, organized by Tamil Nadu Agricultural University, Coimbatore, held on December 20, 2021.
- Dr. S. Jaisankar and Amankumar Dubey presented a paper titled Khadi India Business Model for Sustainable Development, Fourth National Level Conference on Metamorphosis of Modern Management and Research (NC 3MR 2021) organized by School of Management Studies, Bannari Ammam Institute of Technology, Sathyamangalam held on December 29, 2021.
- V. Vinothini, Dr. S. Jaisankar, presented a paper titled Adoption of Internet of Things (IoT) in Healthcare industry and Hospitals during Covid-19: A Review in the Fourth National Level Conference on Metamorphosis of Modern Management and Research (NC 3MR 2021) organized by School of Management Studies, Bannari Ammam Institute of Technology, Sathyamangalam held on December 29, 2021.
