RESEARCH & PUBLISHING
RESEARCH & PUBLISHING
Ph.D viva voce
Ph D viva voce was conducted for A. Amirtha, research scholar, Bharathiar University, Coimbatore on March 13, 2018. The thesis titled Risk Evaluation of Selected Public and Private Sector Banks in India was completed under the guidance of Dr.V.R..Nedunchezhian Professor & Centre head, Centre of Finance. The external examiner was Dr.Balanaga Gurunathan, Professor, Amity Business School. Haryana.
Student Project Proposal
Santhosh Kumar R (Batch 2017-2019) and Dharshan S, (BE Robotics & Automation, PSG College of Technology)have submitted a project proposal on Business Model for e-Market Place in the Grand Agri Challenge Start Up India on February 28, 2018
Faculty Paper Publication
Thirunavukkarasu, & Dr. Nedunchezhian ,V, R,. (2018). Validation of Airline Service Quality Scale: Evidence from Indian and European Passengers. Academy of Marketing Studies Journal, ABDC listed journal, Volume: 22, Issue: 1, 2018, 1 1528-2678-22-1-128
Student Paper Publication
Mounisha , P,. & Parthiban, V. (2018). A Study on Inflation of Selected Dairy Foods in India from the Year 2015 to 2017 in the conference proceeding of Second National Conference on Applications of Management research in Social Science, Engineering and Technology (NCAMRSSET 2018) organized by M. A. M B-School & M.A. M College of Engineering And Technology on January 25, 2018, ISBN: 9789352688296, pp:528-531
Preethi, S,. & Singaram , S. (2018). A Study on a Comparison of Bikes Sales of Different Brands from February 2016-March 2017 in the conference proceeding of Second National Conference on Applications of Management research in Social Science, Engineering and Technology (NCAMRSSET 2018) organized by M. A. M B-School & M.A. M College of Engineering And Technology on January 25, 2018 ISBN: 9789352688296, pp:543-545
Student Paper Presentation
1. Mounisha , P,. & Parthiban, V. (Batch 2016-2018) presented a paper, A Study on Inflation of Selected Dairy Foods in India from the Year 2015 to 2017 in the Second National Conference on Applications of Management research in Social Science, Engineering and Technology (NCAMRSSET 2018) organized by M. A. M B-School & M.A. M College of Engineering And Technology on January 25, 2018, under the guidance of Dr. Poongodi. B, Assistant Professor, Centre of Marketing
2. Preethi, S,. & Singaram , S. (Batch 2017-2019) presented a paper, A Study on a Comparison of Bikes Sales of Different Brands from February 2016-March 2017 in the Second National Conference on Applications of Management research in Social Science, Engineering and Technology (NCAMRSSET 2018) organized by M. A. M B-School & M.A. M College of Engineering And Technology on January 25, 2018, under the guidance of Dr. Poongodi. B, Assistant Professor, Centre of Marketing
3. Velmurugan, S,. Indupriya, K,. Mahesh, D,. & Lahari, Sri, M,. (Batch 2017 – 2019). presented a paper titled Measuring Brand Equity of Aurelia: Application Of Consumer Based Brand Equity Model in L7 – Global Infosec Convention 2018 , at Hotel Singapore International, on February 21, 2018 under the guidance of Latha.A, Assistant Professor, Centre of Marketing.
4. Deepak. S,. & Keerthana, V. (Batch 2017-2019) presented a paper Analysis and Improvement in Customer Order Lead Time in Lakshmi Industries, Coimbatore L7 – Global Infosec Convention 2018 , at Hotel Singapore International, on February 21, 2018 under the guidance of Dr. Vinayagasundaram R, Associate Professor, Centre of Operations.
5. Ashika, Devi, R,. & Saravana ,Baven, B. (Batch 2017-2019) presented a paper Implementation of 5s Techniques in Kinetic Machine Works, Coimbatore in L7 – Global Infosec Convention 2018 , at Sri. Meenakshi Govt. Arts College, Madurai on February 28, 2018 under the guidance of Dr. Vinayagasundaram R, Associate Professor, Centre of Operations.
6. Hari, Prakash,. N. (Batch 2017-2019) presented a paper Robots and their workplace Influence in the National Conference on ” Education- Management and Social Sciences organized by Sankara Institute of Management Science, Saravanampatty, Coimbatore on March 2, 2018 under the guidance of Deepa M, Assistant Professor, Centre of HR
7. Uma, Lakshmi ,V. (Batch 2017-2019) presented a paper Artificial Intelligence and its Business Application in the fast developing Technological world in the National Conference on ” Education- Management and Social Sciences organized by Sankara Institute of Management Science, Saravanampatty, Coimbatore on March 2, 2018 under the guidance of Deepa M, Assistant Professor, Centre of HR