RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

Book Publication
Dr. Kirupa, Priyadarsini, M,. Uma Maheshwaran SK, Bhuvaneshwari G, Manjula PS and Karthikeyan KP published a book, Statistics for Management by Himalaya Publishing House

Faculty Paper Publication
Dr. Sangeetha, S,. Swathi, Ramesh ,. & Venkateswaran, B,.(2018). “ A Study on Usage Behaviour of RUPay Cards by Rural Customers in India”. Syndicate-The Journal of Management, Vol: 18, Mar 2018, pp47-55, ISSN: 2278:8247

Dr. Kaarthiekheyan, V, & Harish, S,. (2018). “Harvesting Knowledge from Project Retrospect for Organizational Success. International Journal of Pure & Applied Mathematics, Vol: 118, No: 18, 2018, pp: 2553-2560, ISSN: 1311-8080

Dr. Gokilavani, R,. & Lakshana, S,. (2018). “Perception, Usage & Awareness of Zoho Applications by TAM (Tech Acceptance Mode). International Journal of Science & Research, Vol: 7, Issue: 5, May 2018, pp: 1-5, ISSN: 2319-7064.

Dr. Gokilavani, R,. & Dr.Durgarani, R,. (2018). “Evolution of Digital Economy in India”. International Journal of Marketing & Human Resource Management (IJMHRM), Vol: 9, Issue: 1, Jan-Feb2018,pp: 31-39, ISSN: 0976-6421. Impact factor: 5.5

Latha, A,. & Nikhil, Adithya,. (2018).A Study on Service Quality gap in EBO’s of Wildcraft India Pvt Ltd. Journal of Business Analytics and Information System Management, Vol:1, Issue:1, pp: 1-5

Dr. Vinayagasundaram, R,. & Jaya, Vishnu, Kumar, B,. (2018). A Study on Energy Conservation at The Chennai Silks. International Journal of Advance Research & Innovative Ideas in Education, Vol:4, Issue: 2, 2018, ISSN:2395-4396

Dr. Kirupa, Priyadarsini, M,. Smitha, Rajappan,. Rohini, S, Nair,. & Dr. V,. Sivakumar,.(2018). Workplace Spirituality- An Emerging Template for Breaking Organization Silence. International Journal of Research in Economics & Social Sciences, Vol: 8, Issue:2, Feb2018, pp:461-471, ISSn:2249-7382, Impact Factor : 6.939

Dr. Kirupa, Priyadarsini, M & Praveen, Kumar, T,.(2017).Assessing the impact of CSR on Service Performance in Mediating Effect of Brand Equity with Reference to banks in India. Asian Journal of Management, Vol: 8, Issue:4, December 2017, ISSN: 0976-495X

Dr. Kirupa, Priyadarsini, M, Nithya, Gowri,,. & Praveen, Kumar, T,.(2017). A Study on Antecedents and Consequences of Perceived Support in Schools to retain Human Capital. Journal of Advance Research in Dynamical & Control System. Special Issue: 15, Special Issue, pp: 665-674, ISSN: 1943-023X, Scopus Publication

Student Paper Publication
Swathi, Ramesh ,. & Venkateswaran, B,. (2018). “A Study on Usage Behaviour of RUPay Cards by Rural Customers in India”. Syndicate-The Journal of Management, Vol: 18, Mar 2018, pp47-55, ISSN: 2278:8247

Harish, S,. (2018). “Harvesting Knowledge from Project Retrospect for Organizational Success. International Journal of Pure & Applied Mathematics, Vol: 118, No:18, 2018, pp: 2553-2560, ISSN: 1311-8080

Lakshana, S,. (2018). “Perception, Usage & Awareness of Zoho Applications by TAM(Tech Acceptance Mode). International Journal of Science & Research, Vol: 7, Issue: 5, May 2018, ISSN: 2319-7064.

Nikhil ,Adithya,. (2018).A Study on Service Quality gap in EBO’s of Wildcraft India Pvt Ltd. Journal of Business Analytics and Information System Management, Vol:1, Issue:1, pp: 1-5

Gokul, C,. Kayalvizhi,V,. & Lathikarajan, R,. (2018). Acceptance, Experience & Satisfaction of Customers towards E Banking Services. International Journal of Engineering 7 Management Research , Vol: 7, Issue:4, July-Aug 2017, pp:457-461, ISSN:2250-0758

Jaya, Vishnu, Kumar, B,. (2018). A Study on Energy Conservation at The Chennai Silks. International Journal of Advance Research & Innovative Ideas in Education, Vol:4, Issue: 2, 2018, ISSN:2395-4396

RamyaSri,.(2018). Conceptual Framework for Sales Force Competence Model. Shanlax: International Journal of Management, Vol:5, Special issue:3, Apr2018, pp: 76-79, ISSN-2321-4643. Impact Factor:3.122

Vidhula, T, S,.( 2018). Creation of a Positive Candidate and new Hire Experience. International Journal of Scientific Research, Vol: 7, Issue,:5, May 2018, pp: 677-678, ISSN:2277-8179, Impact Factor:4.758

Faculty Paper Presentation
Dr.Poongodi B presented a paper, “Experiments with e-mail Campaigns in Lead Generation at MOI University, Eldoret, Kenya on November 23-25, 2017

Dr.Poongodi B presented a paper, “A Study of Buying Behaviour on security Surveillance System at Athenaeum 2018 – VII International Conference on Contemporary Management Research organized by CECMAR of Bharathidasan Institute of Management (BIM) on February 9-10, 2018

Dr. Kirupa Priyadarsini M & Smitha Rajappan presented a paper “ the Impact of Organizational Silence Climate on Job Embeddedness& Work Engagement presented at 11th Indian Subcontinent Decision Sciences Institute(ISDSI)International Conferenceat Indian Institute of Management Trichy, on December 27- 30, 2017

Dr. Kirupa Priyadarsini M & Preetha Leena, presented a paper “ Organization Attitude towards Smart Phone Usage 7 it’s Impact on Job performance in the 17th COSMAR at IISC Bangalore on November 20-21, 2017

Dr. Kirupa Priyadarsini M & Nithya Gowri presented a paper “Impact of Antecedents & Consequences of Perceived organization Support on teacher’s Organizational citizenship Behaviour in Schools of Tiruppur District in the 17th COSMAR at IISC Bangalore on November 20-21, 2017

Student Paper Presentation
Monisha Gangasri G(Batch 2017-19) & Manikandan C ( Batch 2018-18) presented a paper, “ Brand Visibility through Marketing Interventions for Palm Products Start up firms in India” at Anveshan : Student research Convention ( South Zone) at Bharathiar University on February 21-22, 2018 under the guidance of Dr. Poongodi. B, Assistant Professor, Centre of Marketing

Madhubala G, Mohan MA & Balakrishnan VK (Batch 2017-19) presented a paper, “Forecasting of BIT Coin price using Artificial Neural network in L7 Global Infosec Convention 2018 at Sri Meenakshi Government Arts College, Madurai on February 28, 2018 under the guidance of Anshul Saxena ,Assistant Professor, Centre of Analytics

Ashok Sakthi, Monisha Gangasri G & Divya P(Batch 2017-19) presented a paper, “A Study on Comparison of Online Customer’s Opinion of Pre & Post Launch of Reliance Jio Prime membership plan in India in L7 Global Infosec Convention 2018 at Sri Meenakshi Government Arts College, Madurai on February 28, 2018 under the guidance of Anshul Saxena ,Assistant Professor, Centre of Analytics

Priyanga K, Sharmila Priyanka L & Ganesh V (Batch 2017-19) presented a paper, “ Customer Attitude towards Social media Advertisement in L7 Global Infosec Convention 2018 at Sri Meenakshi Government Arts College, Madurai on February 28, 2018 under the guidance of Anshul Saxena ,Assistant Professor, Centre of Analytics

Rahul J (Batch 2017-19) presented a paper, “Study on LPDM & its Process Improvement through Cycle Time Reduction at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr. Kannan V, Professor & Centre Head, Centre of Operations

Raj Kumar S (Batch 2017-19) presented a paper, “A Study on lead Time Reduction & Process Improvement through KANBAN at BEST Corporation at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr. Kannan V, Professor & Centre Head, Centre of Operations

Siddharthan M (Batch 2017-19) presented a paper, “A Study on Line Balancing & Process Improvement at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr. Kannan V, Professor & Centre Head, Centre of Operations

Sanjay M (Batch 2017-19) presented a paper, “A Study on Supplier Performance Evaluation at a Manufacturing Company at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr. Kannan V, Professor & Centre Head, Centre of Operations

Saranya R (Batch 2016-18) presented a paper, “A Study on Sales performance Optimization with Special Reference to Multi Branded Apparel Showroom at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Anshul Saxena, Assistant Professor, Centre of Analytics

Navaneethan & Anandraj G (Batch 2016-18) presented a paper, “ Application of Value stream Mapping in Automobile Assembly Line at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr.Jaisankar S, Associate Professor , Centre of Operations

Gautami (Batch 2016-18) presented a paper, “ Measuring brand Equity of IOB among its customers” at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr.Nalini P, Assistant Professor , Centre of Marketing

Smitha (Batch 2016-18) presented a paper, “Impact on Visual Merchandising & Perception towards augmented Technology in Prozone at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Dr.Nalini P, Assistant Professor, Centre of Marketing

Infanta Jerline I (Batch 2016-18) presented a paper, “Workforce Planning- A Systematic Approach for Meeting the Future Demand of Manpower at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Lakshmi Subbramani, Assistant Professor, Centre of HR

Naveen Kumar (Batch 2016-18) presented a paper, “A Study on Factors Influencing Work Life Balance in a Private Sector Organization in Tiruppur at Sri Ramakrishna Engineering College on April 18, 2018 under the guidance of Lakshmi Subbramani, Assistant Professor, Centre of HR

Jaya, Vishnu, Kumar, B, (Batch 2016-18) presented a paper, “ A Study on Energy Conservation at The Chennai Silks in National Conference on Digital India: Challenges & Opportunities at KV Institute of Management on April 6, 2018 under the guidance of, Dr. Vinayagasundram R Associate Professor , Centre of Operations

Jothylakshmi RB (Batch 2016-18) presented a paper, “ Factors Influencing Employee Satisfaction & it’s Impact on Employee Loyalty in a Manufacturing Industry at Transpire’18- National Level Technical Symposium at TNAU on April 23, 2018

RamyaSri,.(batch 2016-2018)presented a paper,” Conceptual Framework for Sales Force Competence Model in the 4th International Conference on Recent Innovations in Engineering, Technology, Management & Applications(RIETMA-2018) at Priyadarshini Engineering College, Vaniyambadi on April 6-7, 2018 under the guidance of Dr, Kirupa Priyadarsini M, Associate Professor, Centre of HR

Vidhula, T, S,.(batch 2016-2018)presented a paper, ”Creation of a Positive Candidate and new Hire Experience in the 4th International Conference on Recent Innovations in Engineering, Technology, Management & Applications(RIETMA-2018) at Priyadarshini Engineering College, Vaniyambadi on April 6-7, 2018 under the guidance of Dr, Kirupa Priyadarsini M, Associate Professor, Centre of HR. The paper was adjudged Best Paper

Reviewer in Journal
Dr.Gokilavani R, Assistant Professor, Centre of Corporate Relation is the reviewer in Theoretical Economics Letters; an openly accessible journal published bimonthly and reviewed an article titled Mediating Effects of Parasocial Interactions & Psychological distance on Retail

Dr.Gokilavani R, Assistant Professor, Centre of Corporate Relation is the reviewer in International Journal of Science & Research; a double reviewed monthly print journal and reviewed an article titled “ Impact of Technology on K12 Education”

Dr.Gokilavani R, Assistant Professor, Centre of Corporate Relation is also on the Editorial Board of International Journal of Research- Granthaalayam a peer reviewed monthly open access journal

Dr. Jaisankar S, Associate Professor, Centre of Operations is a reviewer in the International Journal of Business Excellence and reviewed an article titled” Sustainability Framework for SME: An interpretive Structural Modelling Approach

RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

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