Peer Group Presentation

Peer Group Presentation



Peer group presentation was arranged for I MBA students (Batch 2018-20) on product mix as part of their marketing management course. Various brands of three different product lines Viz. Beauty care, home care and beverages of Unilever were brought to class and students were asked to prepare the product assortment matrix. A product assortment matrix of product width 3, maximum product length of 3 on the beauty care products and a minimum length of two on beverages line was prepared by the students for Unilever products. Tamilselvan and Thangarajan of Batch4 conducted a quiz on brand name and tag line. Veena Ragavi conducted a quiz on popular brands and the firms who market them. The team presentation was led by Tamilinizhan under the guidance of Dr. B. Poongodi Assistant Professor, Centre of Marketing.

Peer Group Presentation

Peer Group Presentation

Peer Group Presentation

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