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Holding Masters’ degree in Commerce and Management, Prof. V.Kaarthiekheyan specializes and places himself in the areas of International Business and Applied marketing. His teaching assignment includes courses on International Business, Service Marketing and Retail Management. Possessing tenure of 15 years in teaching and industry, Prof. V.Kaarthiekheyan is continuously committed to develop his expertise in funded projects, Industry Institute interaction programmes and consultancy assignments etc. Currently, he is also networked with various health NGO’s for health marketing ventures across the state.
Prof. V.Kaarthiekheyan has been involving himself in various enterprising activities of the business school. Apart from coordinating student programmes in various forums of centre of marketing excellence, he has also been actively assisting in executing review modules for student project programmes. He is one among the coordinators for Students Photographic League of KCT Business School. He was also in charge of internal promotion programme of KCT Business School “WOWWelcome to our World”. As a class advisor of Batch 2011-2013, he has convened several student committee meetings for redressing student grievances and other issues. Further he has done a considerable amount of creative writing for KCT BS events and promotional publications of KCT Business School.
Research Focus Area/s
- Health Marketing
- Service Management.
- Applied marketing and research.