The marketing forum conducted, AD ZAP a fun activity where the students must try to sell a wacky or non-existent product through the video ad and convince the listeners to buy in a humour filled manner. They must defend their product in front of those who will try to question the value of the product. This activity was conducted for I MBA students as part of the marketing management course. The activity aims to improve marketing skills, which would come in handy when the students enter an industry. The teams were tested on the basis of convincing capabilities and selling of some really wacky or non-existent products. The forum was coordinated by the marketing student forum coordinator and Dr. Poongodi B, Assistant Professor, School of Marketing.