Prof. G. K. Suresh, Head – Strategic Partnerships & Center Head – Marketing, KCT Business School addressed B1 and B4 students of Batch 2018-20 on Marketing Communication on October 16, 2018. He deliberated on ITC’s Yippee Noodles and Bingo Mad Angles case and took the students through various strategies used for promoting these two popular brands. Students interacted with the resource person on the point of difference, promotion strategies, advertising ethics, etc. Around 90 participants attended the session and the event was coordinated by Reeya Khanna P of B3 – Batch 2018-20 under the guidance of Dr.B.Poongodi, Assistant Professor, Centre of marketing.
The lecture for 90 B1 & B4 students was organized on October 23, 2018. The students raised a lot of questions related to extending the product line, managing the brand and marketing ethics. The session was interesting because of the live case presentations and was highly interactive. Lakshmita of Batch 4 welcomed the gathering and introduced Prof.G.K.Suresh to the participants. This event was coordinated by Thamizhinian and Nithyaprakash of B4