The certification course in Marketing Analytics was scheduled and offered to the students of Marketing and Analytics. The training module was designed and facilitated by M/s. Brainswig Edutech Pvt Ltd. Chennai. The course was offered to fifty-six students for a period of forty-eight hours and was spread across eight days. The students were given hands on experience to create Marketing and Applied Business Models using various data science approaches and analytical tools. The Certification Program was coordinated by Dr. Kaarthiekheyan V, Associate Professor, Marketing.