A guest lecture on Managing Inventory in Sales Channel at Colgate Palmolive was arranged as part of the Marketing Metrics and Analytics course. The guest lecture was organized on October 17, 2020. The guest lecture was facilitated by Mr.E.Manikandan E, Customer Development Officer, Colgate Palmolive Limited, with 7 years experience in the industry and is also an alumnus of KCT. BS. Mr. Manikandan started the session by explaining about Vendor Managed Inventory. He said that the manufacturer is responsible for maintaining the inventory level at the stockist. There will be many stockist for larger cities like Coimbatore, he added. The session was very detailed explaining the sales channel and how inventory is managed at the stockist level. The resource person shared his experience about arriving at the optimum level that has to be maintained in the warehouse. Warehouse, is the intermediary that connects the company and the retail environment. He reiterated that stock must be planned at the stockist level 16 days ahead. Faculty members Dr. Mary Cherian, Dr.R.Vinayagasundaram, Dr.V.Kaarthikheyaan, Mr.Saravana Prasad along with the students of IIMBA attended this session. This guest lecture was organized by Dr. Poongodi B, Assistant Professor, Marketing, KCT. BS.