A guest lecture on Managing a Sales Organization – Perspectives was scheduled and organized on June 8, 2021. The session was anchored by Mr. G.Karthikeyan, Unit Head – Colour Pro – Asian Paints for Tamilnadu region. The session was highly interactive and covered the various aspects of Managing a sales organization, Big ticketing issues in sales management, Emotional resilience in Sales and Team Selling. Mr. Karthikeyan highlighted many situations of moments of truth during customer interaction and emphasized on the various career prospects in Sales and Personal selling. The program was organized by Dr. V. Kaarthiekheyan, Associate Professor, Marketing.