Mall Management by Ms. N.A. Sujatha, Manager – Marketing at Brookefields Estates Pvt Ltd, Coimbatore on March 21, 2019

Mall Management by Ms. N.A. Sujatha, Manager – Marketing at Brookefields Estates Pvt Ltd, Coimbatore on March 21, 2019



A guest lecture on Mall Management, facilitated by Ms. N.A. Sujatha, Manager – Marketing at Brookefields Estates Pvt Ltd, Coimbatore was organized for 36 marketing students of I MBA (Batch 2018-20) on March 21, 2019. Speaker shared her experience on importance of creating good experience to customers in Mall management and the value of customer relationship in the mall management. Later the discussion shifted into Mall layout and Brand Mix in the Malls. Discussion about Mall Layout and Brand Mix had the glimpses on the Different Types of stores in the Malls, importance of the Anchor Stores, Vanilla stores (Exclusive stores), Renting Process and policies, Advertisements within the mall (Last mile advertisements), Promotional Activities for mall, Branding of the stores in malls, Festive season events and Happenings and public relation activities by Brooke fields malls on the Special Occasions. Later she spoke about the sustainability of Brick and Motor retail stores in the future with the advent and the rapid penetration of E – Commerce platforms, Threat that the E commerce platforms can bring in to the existing retail stores in the market. Finally, competitors of retail sectors were discussed. This guest lecture was organized by Dr. Mary Cherian, Professor Centre of Marketing.

Mall Management by Ms. N.A. Sujatha, Manager – Marketing at Brookefields Estates Pvt Ltd, Coimbatore on March 21, 2019

Mall Management by Ms. N.A. Sujatha, Manager – Marketing at Brookefields Estates Pvt Ltd, Coimbatore on March 21, 2019

Mall Management by Ms. N.A. Sujatha, Manager – Marketing at Brookefields Estates Pvt Ltd, Coimbatore on March 21, 2019

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