Dr. Susana D,  Assistant Professor –Finance

Dr.D.Susana, Assistant Professor, KCT Business School facilitated an “Introduction to Accounting for Startups” session for the trainees enrolled under RKVY Agripreneurship Orientation Programme at TBI-Agribusiness Incubation Society, Tamilnadu Agricultural University, Coimbatore.  Dr Susana deliberated on the various aspects of Accounting that would help startups systematically create and maintain accounts from the scratch. The session was conducted online on the Zoho platform for around 25 participants owning startup firms/aspirant entrepreneurs. The session was interactive and organized by TBI-ABIS, TNAU session on 25 August 2022 at 10.30 am.

Dr Poongodi B,  Assistant Professor –Marketing

Dr B.Poongodi, Assistant Professor, KCT Business School facilitated a session on Marketing Research” for the trainees enrolled under RKVY Agripreneurship Orientation Programme at TBI-Agribusiness Incubation Society, Tamilnadu Agricultural University, Coimbatore.  Dr B.Poongodi deliberated on Marketing research for strategic and tactical levels and took them through concept, product, price, distribution, promotion and advertising research, research types and designs. The session was conducted online on the Zoho platform for 30 participants owning startup firms/aspirant entrepreneurs. The session was interactive and organised by TBI-ABIS, TNAU session on 20 August 2022 at 10.30 am.

Dr K.R.Senthilvel Kumar,  Professor –Of marketing

Dr K.R.Senthilvel Kumar, Professor, KCT Business School facilitated a “Developing Marketing Orientation” session for the trainees enrolled under RKVY Agripreneurship Orientation Programme at TBI-Agribusiness Incubation Society, Tamilnadu Agricultural University, Coimbatore.  Dr Senthilvel Kumar deliberated on the various elements of Marketing with the help of live case examples that helped the trainees to comprehend marketing function holistically. The session was conducted online on the Zoho platform for around 20 participants owning startup firms/aspirant entrepreneurs. Towards the end, the resource person took up questions from the participants and clarified their doubts. The session was organized by TBI-ABIS, TNAU session on 29 August 2022 at 10.30 am.