Dr. A. Latha facilitated a one-day workshop on “Marketing Analytics” at GR Damodaran Academy of Management, Coimbatore. The program was organized for 50 II MBA students on October 14, 2019.The workshop familiarized the audience on the principles and strategic concepts of Marketing Analytics. The course educated the participants on the tools to measure the brand and customer assets, understand predictive analytics as a way to evaluate marketing campaign and improve marketing performance through fact-based decision making.
A. Latha facilitated a guest lecture on “Digital Marketing” during Agripreneurship orientation training program held in the directorate of Agribusiness Development, Tamil Nadu Agricultural University. The program was organized for Agripreneurs on August 22, 2019.