The entalk with Mr. Pritesh Asher explained the process of ideation to product development, certification its importance in quality perception, supply chain mechanism. Role of direct marketing and social media in digital marketing platforms was discussed. The resource person explained the business models and how to make the model turn revenues. It was made clear how persistent failure of 6 times led to success with an out of box thinking. He encouraged students to take up entrepreneurship as a challenge. The objective of the talk was to provide industry connect and learning to students, the event provided an opportunity to understand how to build a business. The entalk was organized by Dr. Shripria, Professor CEED.