Mr Arul Murugan, Co Founder and CEO of Snack Experts, Chennai addressed the II MBA students specializing in Marketing on “Institutional Marketing”. The resource person is an entrepreneur with his office head quartered at Chennai. The food business expert is a horticulture culture graduate and alumnus of TNAU and Anna University. He shared the story of building Snack Experts which is in the business of making and distribution of healthy snacks to institutional buyers (the workplace organizations) on September 19, 2017. Around 110 students specializing in Marketing from Batch 2016-18 participated and interacted with the guest. Mr.Arul shared his experience in identifying the target customers, profiling them and how branding was done to cater to the specific requirement of organizational clients. The deliberation focused on catering to the requirements of institutional clients. The guest lecture was organized as part of the Consumer Behavior course by the student coordinator J. Vignesh, II MBA and Dr.B.Poongodi, Assistant Professor, SoM was the staff coordinator.